Nutrizoe, a women’s nourishment brand, has raised INR 3 crore in a bridge round led by Inflection Point Ventures. The funds will be used to expand and enhance Nutrizoe’s Lactobite portfolio following the completion of clinical trials.
The focus will be on further developing the product line to cater to a wider range of needs and preferences. Additionally, the company aims to export its products to international markets, expanding its reach beyond India to include the UAE. Funds will also be allocated towards research and development to create new product formulations that align with Nutrizoe’s mission of providing innovative and effective solutions in the health and wellness domain.
Richa Pendake and Saanket K, a married couple, are the founders of Nutrizoe. They bring with them a combined experience of over 25 years in the corporate sector. Driven by their deep passion for women’s wellness and health, they introduced their initial product, lactation bars, in November 2020.
Nutrizoe excels as a pioneering brand in the domains of pregnancy, postpartum, and lactation, introducing new and distinct categories. It distinguishes itself through its ownership of patents and intellectual property, which enables the creation of innovative and exclusive formulations. The company stands out in the market due to its unconventional and unique formats that cater to the specific needs of its target audience. Furthermore, the brand’s distribution model ensures wide accessibility and availability of its products, further enhancing its strengths and unique selling propositions (USPs).
Commenting on the funding Richa Pendake, Founder & CEO, Nutrizoe says, “With growing apprehension around processed foods / Lack of clean labels at “Nutrizoe” our vision is addressing problems through functional & nutraceutical food as an alternative to medicines. Identifying the gap through extensive research and developing products that are science and evidence-based.