Let’s Try, one of India’s fastest-growing homegrown snacking brands, has raised $2.5 million in a fresh funding round led by Singapore-based SWC Global. The round also witnessed participation from existing investors including Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta, Co-founder of boAt Lifestyle.
Strategic Investment to Accelerate Growth and Innovation
Founded by Nitin Kalra, a seasoned FMCG professional with over 15 years of experience at ITC, PepsiCo, and Raymond, Let’s Try is on a mission to deliver premium-quality, affordable snacks to every Indian household. The funding marks a major milestone in the brand’s journey to scale its footprint across the country.
Kalra emphasized the brand’s purpose-driven vision, stating,
“Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. We will use the funds to scale distribution, ramp up marketing, and introduce innovative products in the better-for-you snacking space.”
Shark Tank India Fame and Market Positioning
Let’s Try gained national recognition following its appearance on Shark Tank India, rapidly establishing itself in the competitive Indian FMCG market. The brand stands out with its “better-for-you” snacking proposition, offering healthier, flavorful options without compromising on authenticity or taste.
Its product lineup includes a diverse range of Namkeens, Wafers, Cookies, Cakes, and Sweets, all made with high-quality ingredients to appeal to modern Indian consumers.
Expansion Plans Across India
With this latest capital infusion, Let’s Try aims to:
-
Expand distribution across Tier I, II, and III cities
-
Strengthen backend operations and supply chains
-
Introduce new SKUs tailored to regional and modern retail markets
-
Enhance brand visibility through digital and offline marketing
-
Scale up D2C and e-commerce channels for deeper consumer engagement
Let’s Try also plans to innovate within the health-forward snacking segment, developing products that align with evolving consumer preferences for nutritious, clean-label snacks.
A Promising Future in India’s Snacking Revolution
The Indian snack food market is projected to grow exponentially, and Let’s Try is well-positioned to lead the next wave of homegrown FMCG brands catering to the demand for healthy, affordable snacks. With strong investor backing and a clear roadmap for expansion, the brand is poised to become a household name across the country.