D2C fashion startup MyDesignation has successfully raised $1.25 million (approximately ₹10.7 crore) in a seed funding round. The round was led by Multiply Ventures, with additional backing from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
The company plans to channel this fresh capital into strategic hiring, technology enhancement, offline expansion, and entry into new markets—steps aimed at accelerating growth and strengthening its position in the D2C fashion segment.
Growth-Focused Vision
Founded in 2020 by entrepreneurial couple Swaroop Krishnan and Gopika B Raj, MyDesignation has carved a niche in the fashion and lifestyle space. The brand currently boasts a customer base of over 500,000 users, with an impressive 35% monthly repeat rate. It aims to double its user base within the next 12 months, signaling robust growth ambitions.
Tech-Driven and Customer-Centric Model
What sets MyDesignation apart is its independent operational model. By bypassing third-party platforms and marketplaces, the brand maintains complete control over the customer experience, from discovery to delivery. This autonomy enables MyDesignation to tailor its offerings more precisely to consumer preferences.
The company is now looking to bolster its in-house technology, expand its offline presence, and onboard top talent to align with its mission of delivering premium fashion experiences directly to consumers.
Rising in a Competitive Market
Operating in the ever-evolving Indian D2C fashion ecosystem, MyDesignation competes with notable players like NNNOW, Nicobar, and Yepme. However, its customer-first approach, tech-enabled infrastructure, and vision-driven leadership position it well for sustained growth.
As the demand for personalized fashion experiences continues to rise, MyDesignation is poised to become a formidable name in India’s D2C fashion landscape.