Uni Seoul, a fast-growing lifestyle brand, has successfully raised ₹5 crore (approximately $585,000) in a seed funding round led by Sauce VC. The funding round also saw participation from Panthera Peak Ventures, Arun Venkatachalam, Sangeet Agrawal, Navin Parwal, and Yogesh Kabra. This fresh infusion of capital will empower Uni Seoul to strengthen its offline and online footprint, while scaling its operations and product offerings.
Uni Seoul’s Growth and Expansion Strategy
With the new funds, Uni Seoul plans to:
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Expand its offline presence across tier I cities such as Bengaluru, Hyderabad, and Chennai.
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Launch new private label brands to diversify its product portfolio.
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Upgrade its direct-to-consumer (D2C) platform for a better customer experience.
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Enhance marketing efforts to build stronger brand visibility.
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Optimize supply chain operations for greater efficiency.
About Uni Seoul
Founded by Gaurav Karmani and Mohit Khurana, Uni Seoul offers a curated range of products across home and living, personal care, gifting, and fashion accessories. The brand operates four profitable stores located in Pune, Hyderabad, Bangalore, and Nashik, delivering a premium shopping experience to its growing customer base.
Uni Seoul’s product range includes over 700 SKUs, with around 40% manufactured locally in India through trusted contract manufacturers. The remaining products are sourced from a strong network of over 200 vendors based in South Korea, India, China, and Vietnam, ensuring a diverse and high-quality selection.
Digital Presence and Performance
In October 2023, Uni Seoul launched its online store, which has already contributed to 27% of its revenue—remarkably, without any paid marketing campaigns. This strong digital traction underlines the brand’s organic growth potential and the rising demand for its product categories online.
Uni Seoul also boasts an impressive average customer rating of 4.8 across all platforms, reflecting its commitment to quality, customer satisfaction, and consistent service.
Vision for the Future
With its sights set on aggressive expansion, Uni Seoul aims to triple its growth over the next year. By combining a robust offline retail strategy with an upgraded online platform, the brand is well-positioned to capture a significant share of India’s evolving lifestyle retail market.
As consumer preferences shift towards curated, high-quality, and design-led lifestyle products, Uni Seoul’s unique offering and strong customer loyalty put it at the forefront of this exciting sector.