Mumbai-based oral wellness brand Salt Oral Care has raised $1 million in a pre-Series A funding round led by Lotus Holdings, the family office of Lotus Herbals. The investment will be executed in two tranches, with the brand’s post-money valuation for the round estimated at ₹46 crore (approximately $5.3 million).
This funding marks a significant step forward for the homegrown oral care startup, which had earlier raised $358,000 from Saurashtra Capital and other investors.
Focused on Innovation, Sustainability, and Scale
The newly acquired capital will be used to accelerate product innovation, strengthen R&D efforts, amplify branding and marketing campaigns, and expand the team. With an emphasis on scientific formulation and eco-conscious design, Salt Oral Care continues to build a modern oral care experience for today’s health- and sustainability-focused consumers.
Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care aims to bridge the gap between clinical efficacy and sustainability in oral hygiene. The brand’s philosophy revolves around delivering science-backed, effective oral care products that are eco-friendly, luxurious, and inclusive.
Combining Science with Sustainability
Salt’s product line—including toothpaste and mouthwash—has gained traction thanks to its minimalist aesthetic, reusable and recyclable packaging, and clinically validated performance. The company highlights a surge in repeat purchases, indicating strong customer loyalty and satisfaction.
By integrating rigorous testing protocols and scientific research into its product development process, Salt aims to set a new standard in oral wellness. The brand also actively works to minimize its environmental footprint, from packaging to production.
Strategic Growth in Domestic and International Markets
Following a remarkable 448% year-on-year growth, Salt Oral Care plans to expand its presence across India and enter global markets. The brand envisions becoming a leading player in the global clean oral care movement by offering sustainable solutions without compromising performance or aesthetics.