Kids’ nutrition brand Troovy has successfully raised ₹20 crore (approximately $2.3 million) in its Pre-Series A funding round, led by Fireside Ventures. The round also saw participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital.
This latest infusion of capital comes on the heels of Troovy’s undisclosed seed round in 2023, strengthening the brand’s financial foundation. According to the company, the new funds will be directed toward scaling product development, expanding its distribution footprint, and further enhancing its R&D capabilities.
Natural, Protein-Rich Products for Children’s Health
Founded by Aditya Mukherjee and Mansi Baranwal, Troovy is on a mission to revolutionize children’s nutrition by offering clean-label, protein-rich food options. Its product portfolio includes:
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High-protein chips and puffs
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Instant protein pasta and vermicelli
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Multi-millet protein milk mixes
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Immunity-boosting sauces and spreads
All Troovy products are free from maida, refined sugar, palm oil, chemical preservatives, and artificial additives. Instead, the brand utilizes natural ingredients and functional superfoods like green peas, millets, dals, makhanas, soy flour, and rosemary extract to boost nutritional value.
Innovation Rooted in Simplicity and Science
Troovy made its market debut with a nutrition-packed, chemical-free ketchup, created after more than a year of extensive research and product trials. The brand’s approach blends traditional Indian food wisdom with modern nutrition science, appealing to health-conscious parents looking for safe and nourishing alternatives for their children.
Competing in a Fast-Growing Market
Operating in the expanding kids’ health food segment in India, Troovy competes with well-known names like Slurrp Farm, Timios, and The Mumum Co. As more parents shift towards healthier food choices for their children, the brand is well-positioned to meet this demand through its differentiated offerings and clean-label commitment.
With this latest funding round, Troovy aims to solidify its position as a trusted kids’ nutrition brand in India and gear up for wider distribution across digital and offline channels.