Bengaluru-based food-tech startup High Time Foods has raised $1.2 million in a funding round led by Avaana Capital, with participation from existing angel investors. The company will use the funding to strengthen product development, grow its team, and scale operations across India, the United States, and emerging markets in the Global South.
Focus on Non-Refrigerated, Plant-Based Protein
Founded in 2022 by Aakash Shah and Damian Felchlin, High Time Foods is developing non-refrigerated, shelf-stable plant-based protein products that cater to regions with limited access to cold chain infrastructure. The startup is tackling a major nutritional challenge—protein deficiency—by offering alternatives that are sustainable, affordable, and easy to distribute.
Strategic Relocation and Global Vision
Originally launched in the US, the company has now shifted its headquarters to India following the funding round. India is expected to contribute 25% of the company’s revenue, with the remaining 75% projected from global markets, particularly in North America and Africa.
B2B Model and Market Expansion Plans
High Time Foods currently works with 30+ B2B clients, including food manufacturers, institutional kitchens, and dining facilities. The company plans to establish 50 B2B partnerships in India by the end of 2025, focusing on the HoReCa (Hotel, Restaurant, and Catering) segment and food production industries.
Additionally, the startup is exploring opportunities in Africa, where it is conducting customer testing in West Africa in collaboration with a large food distributor, signaling its intent to address global protein needs through scalable plant-based innovations.
Backed by Purpose and Market Demand
With growing demand for sustainable food solutions and increasing pressure on food supply systems in low-resource environments, High Time Foods is well-positioned to offer viable, nutrition-rich alternatives. The startup’s non-reliance on refrigeration makes it especially relevant for emerging economies with infrastructure gaps.