Fintech startup Seedflex Technologies has announced a successful $3.2 million seed extension round, co-led by Z Venture Capital (ZVC) and Iterative, with participation from 500 Global and prominent angel investors. The funds will accelerate the company’s mission to revolutionize credit access for micro, small, and medium enterprises (MSMEs) across Southeast Asia.
Founded in 2023, Seedflex is addressing a major gap in the region’s financial ecosystem with its innovative embedded lending platform. The Malaysia-based startup offers a “Pay-As-You-Sell Advance” (PAYS Advance) solution, which links credit limits to merchants’ real-time sales data. This approach allows businesses to borrow flexibly against their projected revenues and repay automatically as a percentage of daily sales—with zero interest or late fees.
According to Ritwik Ghosh, Co-Founder of Seedflex, flexible and accessible credit is essential for MSMEs, especially during periods of economic instability. “These businesses form the backbone of all economies, and yet in emerging Asia, many continue to face huge challenges in securing financial resources,” Ghosh said.
Since launching operations in June 2024, Seedflex has seen 35% month-on-month revenue growth and is on track to reach breakeven by mid-2025. So far, over 5,000 merchants have received credit offers via the platform, which is integrated with key payment partners such as Curlec, senangPay, and ipay88.
ZVC Principal Janice Sa praised Seedflex’s model for its ability to lower capital costs through daily repayment mechanisms, calling it “a game changer.” Meanwhile, Iterative’s Brian Ma noted the strength of the founding team, highlighting their background at Grab and deep understanding of Southeast Asia’s credit landscape.
With fresh capital in hand, Seedflex plans to expand into Indonesia and additional Southeast Asian markets, aiming to serve 50,000 merchants by the end of 2025.