A top-tier Indian celebrity endorsement contract pays a fee, once, for a defined term. Alia Bhatt’s Ed-a-Mamma was reported to be in acquisition talks with Reliance Brands at around ₹300–350 crore. One is income. The other is an exit. That gap — between being paid to hold a product and owning the company that makes … Continue reading Why Every Indian Celebrity Suddenly Owns a Health Brand