Mhyth, a rapidly growing lingerie brand founded by entrepreneur Mitali Rai, has successfully raised its Angel Round of funding, achieving a valuation of over USD 1 million just one month after launching. The brand aims to revolutionize the premium fashion lifestyle segment with a focus on creating unique, high-quality lingerie that resonates with women worldwide.
Mhyth: Redefining the Premium Lingerie Market
Founded by Mitali Rai, a tech entrepreneur turned business owner, Mhyth is positioning itself as a standout brand in the premium lingerie space. With a commitment to luxury, inclusivity, and craftsmanship, Mhyth seeks to meet the growing demand for high-end, stylish lingerie that celebrates individuality and empowers women globally.
Successful Angel Round Investment
Mhyth’s impressive valuation and rapid growth were bolstered by a successful Angel Round of funding. Sandeep Daga, Founder and Managing Director of Nine Rivers Capital, expressed his confidence in the brand’s potential, stating, “We believe in Mitali’s vision to redefine the lingerie segment with a brand that prioritizes premium quality, inclusivity, and craftsmanship. Mhyth has the potential to emerge as a formidable player in this high-growth segment.”
The funding will allow Mhyth to scale its operations and continue to refine its product offerings, ensuring that it stands out in the competitive premium lingerie market.
A Focus on Craftsmanship, Quality, and Inclusivity
Mhyth is dedicated to offering lingerie that not only prioritizes style but also comfort and quality. The brand’s commitment to Indian craftsmanship is evident in its efforts to blend traditional manufacturing techniques with cutting-edge designs. Mhyth plans to establish both international manufacturing capabilities and a local manufacturing unit in India, which will showcase the rich heritage of Indian artisanship while maintaining global standards of luxury and design.
Vivek Mittal, Chief Operating Officer and Founding Member of Mhyth, emphasized that the funding will primarily focus on research and development. The brand’s goal is to tailor its lingerie collections to meet the diverse needs of women from different cultural backgrounds and regions.
Mhyth’s Global Vision: A Blend of Indian Craftsmanship and Luxury Design
As Mhyth looks to expand globally, its focus remains on blending Indian craftsmanship with high-end, luxurious designs that cater to a global audience. The brand’s offerings aim to fill a niche in the premium lingerie market by offering unique designs that speak to modern women’s needs for comfort, style, and inclusivity.
Mhyth’s commitment to quality craftsmanship and innovation positions the brand to compete with established players in the lingerie industry while offering something distinct and meaningful to its customers.
What’s Next for Mhyth?
With its successful funding round, Mhyth is set to expand its reach and continue growing as a leader in the premium lingerie market. The brand plans to scale production, enhance its research and development efforts, and strengthen its presence in both Indian and international markets. As it continues to push boundaries in terms of design, inclusivity, and quality, Mhyth is poised to become a global name in the lingerie industry.
Note: We are also on WhatsApp, LinkedIn, and YouTube, to get the latest news updates, Join our Channels. WhatsApp– Click here, and for LinkedIn– Click Here