April 2025 | India – Ivory, an emerging brain health startup, has raised $1 million in a funding round co-led by IIM-A Ventures and Capital A, marking a significant milestone in its mission to transform cognitive health in India. The round also witnessed participation from leading investors such as 1Crowd, Stanford Angels, and several prominent angel investors including Dr. Sanjay Arora, Adarsh Narahari, and Juhi Bhatnagar.
This fresh capital will help Ivory enhance its AI-driven cognitive assessment technology, scale operations across India, and support research to define cognitive health benchmarks tailored for Indian populations. The company also plans to expand into new regions and introduce more personalized assessment tools using advanced neuroscience-based models.
Previous Funding & Growth Trajectory
This funding follows a $500K investment secured in February 2024, led by Capital A, an early-stage venture capital fund focused on deep-tech and health-tech innovations. These investments collectively reflect growing confidence in Ivory’s vision and technology.
Revolutionizing Cognitive Health in India
Founded in October 2022 by Issac John and Rahul Krishnan, Ivory aims to address the widespread underdiagnosis of cognitive decline in India. By leveraging digital tools based on neuroscience, the startup offers clinical-grade cognitive screening and brain training through its proprietary app.
Ivory’s innovative approach helps detect early signs of cognitive impairment and provides tools for preventive care against neurodegenerative diseases like Alzheimer’s and Parkinson’s.
Strategic Collaborations & Market Reach
Ivory partners with clinicians, psychologists, insurers, and leading organizations including Ather Energy, WeWork, and PUMA, to bring cognitive health screening to a wider audience. Its FDA-registered assessments and brain health programs are designed for accuracy, accessibility, and scalability.
The company recently released a Brain Health Report and gained national visibility through its appearance on Shark Tank India Season 4, further amplifying its credibility and reach.
What’s Next for Ivory?
With this latest funding round, Ivory is poised to:
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Expand its footprint across Tier 1 and Tier 2 cities
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Enhance its AI and machine learning algorithms for real-time insights
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Conduct research to build India-specific cognitive health metrics
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Strengthen its B2B and B2C outreach through strategic partnerships