Dubai, UAE – Journify, a UAE-based AI-powered data activation platform, is redefining how brands across the GCC region leverage first-party data to drive measurable marketing outcomes. With an impressive 5x revenue growth and a doubled company valuation within just six months, Journify is rapidly expanding operations in Saudi Arabia, the UAE, and across the Gulf, emerging as a go-to partner for performance-focused, privacy-compliant advertising.
Solving MENA’s Digital Marketing Challenges
As the digital advertising landscape in the MENA region evolves—with growing concerns over user privacy, the phasing out of third-party cookies, and increasing ROI expectations—Journify offers a robust solution. By activating first-party customer data across leading digital platforms such as Meta, TikTok, Snapchat, Google, and X, the platform enables brands to translate insights into performance-led strategies that scale.
Journify’s AI technology addresses fragmentation and inefficiencies in the ecosystem, offering privacy-first, data-compliant infrastructure that meets both consumer expectations and regulatory standards.
Impactful Case Studies with Regional Leaders
Several high-profile partnerships are highlighting the value of Journify’s solution:
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Jarir, a leading retail brand, used Journify to activate its first-party data on Meta, achieving a 182% uplift in ROAS and a 51% drop in Cost Per Purchase (CPP).
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Baytonia, a popular furniture marketplace in the Gulf, applied Journify’s AI platform on TikTok, leading to an 80% boost in ROAS and a 44% reduction in CPP.
These results underscore Journify’s commitment to accessible, outcome-oriented marketing for brands in a crowded digital space.
Advancing AI Capabilities for Scalable Personalization
To support growing demand, Journify is accelerating its AI roadmap with a focus on agentic AI systems that enable one-to-one personalization at scale. The platform is set to introduce autonomous AI agents designed for precise customer targeting, media optimization, and improved conversion rates across the digital funnel.
“We are reimagining the way brands build customer relationships,” said Taoufik El Jamali, Co-Founder and CEO of Journify. “In a privacy-first era, scalable and efficient first-party data activation is essential. Our customers’ success speaks volumes about what’s possible with the right infrastructure.”
Strategic Funding to Drive Regional Growth
Journify recently secured new investments from key backers, including Shorooq Partners, Bunat Ventures, and Plug and Play. These funds will fuel the company’s continued expansion, AI innovation, and talent acquisition across engineering, product, and commercial teams.
Omer Zabit, Partner at Shorooq, commented: “Journify addresses a critical gap in today’s digital marketing landscape—the underutilization of first-party data. As the industry shifts toward greater accountability, Journify’s infrastructure will become indispensable.”
MENA’s Digital Ad Market Presents a Golden Opportunity
The timing of Journify’s growth aligns with rising digital marketing investments across the Middle East. According to the Interactive Advertising Bureau (IAB) MENA, regional ad spend surged by 20% in 2024, crossing the $7 billion mark. Yet many brands continue to struggle with fragmented data, low transparency, and ineffective measurement models.
“IAB members increasingly prioritize transparency, ROI, and efficiency in marketing efforts,” said Ian Manning, Executive Director, IAB MENA. “AI-powered platforms like Journify are perfectly positioned to drive the next wave of digital transformation.”