The National Bank for Agriculture and Rural Development’s (NABARD) Nabventures Fund has led a Rs 15 crore fundraising round for VilCart Solutions, a rural-economy centred digital platform.
According to the announcement, VilCart is present in 20 districts in Karnataka and one district each in Tamil Nadu and Andhra Pradesh, with plans to extend across the country in two years.
“We are a rural-to-rural company where we procure from rural manufacturers/farmers and sell to rural consumers including farmers by creating a rural dedicated digital supply chain,” its Founder and CEO C Prasanna Kumar said.
Nabventures’ Ankit Bhatnagar said “The rural distribution channel of consumer goods is offline, fragmented and broken at multiple levels. The micro-distribution platform of Vilcart helps increase the reach of both urban and rural brands and products to the large base of rural consumers,” .