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D2C Startups

The D2C section of Entrepreneur News Network covers the latest developments in direct-to-consumer brands and digital commerce startups. This category highlights emerging D2C startups building innovative consumer brands across sectors such as fashion, beauty, food, wellness, and lifestyle products.

Readers can explore insights into brand launches, funding announcements, product innovation, marketing strategies, and e-commerce growth stories. The section also tracks how digital-first brands leverage social media, influencer marketing, and data-driven strategies to scale rapidly.

Entrepreneur News Network brings comprehensive coverage of the evolving D2C ecosystem and how consumer startups are reshaping retail through digital distribution and customer-centric business models.

Snabbit Appoints Pradeep Yadav as Head of Operations to Drive Next Phase of Growth

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Snabbit-Pradeep_Yadav

Bengaluru-based quick home services startup Snabbit has appointed Pradeep Yadav as its new Head of Operations, bringing in an experienced consumer internet and supply-chain leader as the company looks to strengthen execution and scale its home services network across India. Yadav will oversee Snabbit’s operations, with a focus on service delivery, operational efficiency, supply-chain systems … Read more

Scrubsy Raises ₹27 Crore From V3 Ventures to Scale Home-Cleaning Products Business

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Scrubsy

GURUGRAM, India — August 13, 2026: Gurugram-based home-cleaning products startup Scrubsy has raised ₹27 crore (approximately $3 million) from consumer-focused investment firm V3 Ventures, as the young brand looks to expand manufacturing capacity and accelerate product development. Operating under BoldChem Science Pvt Ltd, Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain … Read more

Reliance Retail Acquires Fashion Discovery Platform Furrl

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Esha Tiwary, Founder and CEO, Furrl.

BENGALURU, Aug 6 (ENN) – Reliance Retail Ventures Ltd (RRVL), India’s largest retailer, said on Wednesday it has acquired Furrl, a Bengaluru-based fashion discovery startup, in an all-cash deal for an undisclosed sum, as it looks to expand its artificial intelligence capabilities in fashion e-commerce. Furrl’s entire team, its proprietary AI styling platform and its … Read more

Kaapi Machines Raises ₹50 Crore from Sedna HoReCa to Expand Coffee Equipment and HoReCa Solutions Business

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Kaapi

Mumbai, India: Coffee equipment and services company Kaapi Machines has secured a ₹50 crore equity investment from Sedna HoReCa (Sedna), a private equity-backed B2B HoReCa solutions provider. Alongside the investment, both companies have entered into a strategic partnership aimed at accelerating growth in India’s rapidly expanding coffee and hospitality industry. The partnership is expected to … Read more

Honasa Consumer Names Shivang Jain as CEO of BTM Ventures to Accelerate Reginald Men’s Expansion

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Shivang Jain

New Delhi: Beauty and personal care company Honasa Consumer Limited, the parent company of Mamaearth, has appointed Shivang Jain as the Chief Executive Officer of BTM Ventures, the company behind men’s personal care brand Reginald Men. The leadership appointment follows Honasa Consumer’s acquisition of a majority stake in BTM Ventures in December 2025 and reflects … Read more

Consumer Rewards Startup Onpoint Raises $600,000 in Pre-Seed Funding to Expand Loyalty Platform in India

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Onpoint Founders

New Delhi: Consumer rewards startup Onpoint has raised US$600,000 in a pre-seed funding round to strengthen its technology platform, expand merchant partnerships, and accelerate user acquisition across India. The funding round was co-led by First Cheque, an investment initiative backed by the IndiaQuotient group, and Whiteboard Capital. The round also attracted participation from several angel … Read more

ekincare Acquires AI-Powered Health Insurance Claims Platform Superclaims to Strengthen Digital Healthcare Ecosystem

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ekincare

New Delhi: Digital health platform ekincare has acquired Superclaims, an AI-powered health insurance claims automation platform, in a strategic move to strengthen its healthcare technology ecosystem and expand its presence in the insurance and health benefits sector. The acquisition is expected to enhance ekincare’s capabilities in health insurance claims processing while creating a more connected … Read more

The Indus Valley Raises $17 Million in Series B Funding to Expand Toxin-Free Cookware Business

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The Indus Valley

New Delhi: Indian kitchenware brand The Indus Valley has secured US$17 million in a Series B funding round led by Gaja Capital, as the company looks to strengthen its position in the fast-growing healthy cookware market. Existing investors DSG Consumer Partners, Rukam Capital, and The Chennai Angels also participated in the investment round. The fresh … Read more

Can India’s $60 Billion Home Services Playbook Work in Southeast Asia? Inside the Numbers

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Can India's $60 Billion Home Services Playbook Work in Southeast Asia

In India, booking a plumber, a massage therapist, or a deep-cleaning crew through an app has become routine enough that the market built around it is now worth roughly $60 billion, with three well-funded startups burning real money to fight over the fastest-growing slice of it. In most of Southeast Asia, the equivalent transaction still … Read more

Square Yards Becomes India’s Newest Unicorn After Raising ₹900 Crore, Strengthens IPO Ambitions

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Square Yards

Real estate and mortgage technology platform Square Yards has officially entered India’s unicorn club after raising ₹900 crore (approximately $95 million) in a fresh funding round, pushing its valuation beyond the $1 billion mark. The funding round was anchored by EAAA Alternatives and also saw participation from global corporate credit investment manager Muzinich & Co. … Read more

Haircare startup Xtovia raises pre-seed funding led by V3 Ventures

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Xtovia

Indian haircare startup Xtovia has secured ₹6.9 crore in pre-seed funding in a round led by V3 Ventures, with participation from Consumer Collective by Atrium and several angel investors. The fresh capital will support the company’s product innovation, intellectual property development, market expansion, and brand-building efforts. The funding comes as consumer demand for science-backed beauty … Read more

TruNativ Raises $30 Million Series B Funding Led by OrbiMed to Expand Clean Nutrition Business

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TruNativ Founder

Indian clean-label nutrition brand TruNativ has secured $30 million (approximately ₹290 crore) in a Series B funding round led by global healthcare investor OrbiMed. The funding round includes a combination of fresh capital infusion and partial exits by some of the company’s early investors. The latest investment will support TruNativ’s growth strategy as it seeks … Read more

Gimi Michi Raises $1 Million Seed Funding to Expand Korean Food Brand in India

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Gimi Founders

Gurugram-based food startup Gimi Michi has secured $1 million in seed funding in a round led by IndiaQuotient, with participation from DeVC, Titan Capital, and IIMA Ventures. The fresh capital will help the company accelerate product innovation, expand its team, strengthen brand awareness, and grow its distribution network across India’s rapidly expanding quick-commerce ecosystem. The … Read more

Uni Seoul Raises ₹35 Crore in Series A Funding to Expand Korean Lifestyle Retail Presence Across India

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Uni Seoul

Korean-inspired lifestyle and gifting brand Uni Seoul has raised ₹35 crore (approximately US$3.6 million) in a Series A funding round co-led by Riverwalk Holdings and Sauce.vc, with participation from Panthera Peak Ventures and existing angel investors. The fresh capital will support the company’s ambitious expansion plans, including opening new retail outlets in premium malls and … Read more

AI-Powered Gifting Startup Zuvees Raises $1.6 Million to Accelerate Global Expansion

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Zuvees

AI-driven gifting platform Zuvees has secured US$1.6 million in fresh funding from IvyCap Ventures as part of its ongoing Series A investment round. The new capital will help the company strengthen its technology capabilities, expand into international markets, and scale its personalized gifting ecosystem. The investment comes at a time when the global digital gifting … Read more

Phab Raises $4 Million in Pre-Series A Funding to Expand High-Protein Snack Business Across India

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Phab Founder

Mumbai: Direct-to-consumer nutrition brand Phab has secured $4 million in a Pre-Series A funding round, with the investment jointly led by OTP Ventures and Chona Family Office. The fresh capital will be used to strengthen the company’s brand presence, expand market reach, and build its team as it scales operations in India’s rapidly growing healthy … Read more

The Sweet Change Raises ₹1.7 Crore Pre-Seed Funding

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The Sweet Change,

New Delhi: Natural sweetener startup The Sweet Change has secured ₹1.7 crore in a pre-seed funding round led by Rebalance, with participation from investors associated with the IAN Angel Fund. The fresh capital will support the company’s plans to expand distribution, introduce new products, and strengthen its position in India’s rapidly growing sugar alternatives market. … Read more

Agilitas Sports Raises $23.5 Mn in Round led by Nexus Venture Partners

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Agilitas Founder

Bengaluru, India: Sportswear and footwear company Agilitas Sports has raised ₹225 crore (approximately US$23.5 million) in a new funding round led by Nexus Venture Partners, with participation from Rainmatter and other investors. The fresh capital will be used to expand the company’s manufacturing capabilities, strengthen its portfolio of sports and lifestyle brands, and accelerate retail … Read more

Yes Madam Raises ₹50 Crore From Info Edge Growth Fund to Expand Beauty and Wellness Platform

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Yes Madam

India-based at-home beauty and wellness startup Yes Madam has secured ₹50 crore (approximately $5.22 million) in funding from Info Edge Growth Fund in its first external investment round. The fresh capital will support the company’s expansion strategy as it looks to strengthen its presence across more Indian cities while enhancing technology infrastructure and customer experience. … Read more

Legend of Toys raises ₹21 Crore Pre-Series A Round

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From L-R_ Vinay Jaisingh, Co-Found ... i, Co-Founder, Legend of Toys

Indian premium toy startup Legend of Toys has raised ₹21 crore in a Pre-Series A funding round with participation from Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels and Stride. The fresh capital will be used to expand product categories, strengthen manufacturing capabilities, accelerate consumer marketing, enhance digital presence, and support international … Read more