India’s leading digital ecosystem for consumers and merchants Paytm (owned by One97 Communications Limited) today announced the launch of Paytm Wealth Academy, a first of its kind tech-powered educational platform. The launch of the wealth academy is initially on the Paytm Money app, the wealth management app owned by Paytm’s wholly-owned subsidiary Paytm Money. The Paytm Wealth Academy is a first-of-its-kind initiative to allow users to learn trading and financial concepts at their own pace at their level of comfort. The platform offers a wide catalog of courses and webinars along with personalized recommendations for users, curated to complement their existing knowledge.
Over the past couple of years, India has seen an increase in stock market participation. There are many new users who are keen to learn and understand financial concepts. A lot of educational content on this topic has come up in recent times, but there is a lack of a structured platform that focuses on helping traders gain applicable knowledge in formats they are familiar with. Paytm Wealth Academy bridges this gap by offering personalized learning options for every type of investor and trader, regardless of where they are in their trading journey.
Paytm Wealth Academy is an educational platform designed to make financial learning intuitive and self-driven. For the first time, highly customizable courses are being offered, allowing users to start their learning journey from any stage. This will allow new traders to establish a ground-up understanding of financial concepts and also encourage experienced traders to stay updated with advanced trading strategies.
Paytm has extensively used cutting-edge technology to ensure that course recommendations will be personalized based on the user interactions & the time spent on the topic, making the learning process efficient. Each course has been carefully designed to offer bite-sized learning without overwhelming the user. Any terminologies or keywords used have been hyperlinked to provide a short explanation on the spot. As a result, users won’t have to refer to any material outside of the course to fully grasp the concept. Paytm’s technology team has also ensured a seamless and coherent combination of video, audio, and text to convert even the most complicated concepts into lucid explanations. Each course also has checkpoints that let users start their learning from an appropriate stage.
Taking the example of the highly practical course ‘DIY – Create your own portfolio’ – the course has 6 different modules. The first three modules explain various investing strategies and styles such as Value, Growth, Beta, Quality, and Income investing. The next set of modules focus on implementation of these strategies in the market, list out key trading rules, and also offer practical guides. For a new trader it makes sense to start this course right from the beginning. However, a user familiar with the various investing styles would prefer to jump right to the implementation part. Such a user can access the ‘Checkpoint’ by taking a small assessment quiz. If the user is able to pass the quiz, he or she can directly begin from module 4. The quiz also serves as a refresher for users already aware of the concepts.
Courses are available across different verticals of Stock Investing, Futures & Options, and Technical Analysis. Within each vertical, the courses cover all concepts and topics right from the basics. For example, the Futures & Options vertical starts from beginner courses such as ‘Introduction to Derivatives’, moves to difficult concepts such as ‘Option Greeks’, and finally advanced and actionable courses such as ‘Directional Options Strategies’. At the end of each course, users will have to take a comprehensive assessment which will test all concepts within the course. An exclusive certification will be offered to users who pass this test.
Apart from the courses, the platform also offers webinars by experts with rich experience not just in the finance domain but also in mentoring and training traders. Among the speakers listed are Mr.Sankha Mukherjee who has 20 years of experience in trading and investing and is also a Certified Financial Planner. He has conducted over 2,220 workshops and has trained & coached over 36,000 Traders & Investors across the country. Mr.Neeraj Gogoi, another esteemed speaker on the platform has more than 20 years of experience in financial markets and 10 years of experience in trading education.
Webinars cover a wide range of topics such as Options Trading Strategies (spreads, straddles, strangles), Price Action Trading, Technical Analysis, International Investments, IPO Dynamics and many more. To ensure accessibility, a real impact for the masses, the webinars will be offered in English, Hindi, Gujarati, Tamil, and several other regional languages making these learning options available to users across India.
The platform has been structured in a way to encourage users to learn more and explore the learning options themselves just as people currently browse OTT platforms for entertainment options. Thus Paytm Wealth Academy, while offering a rich content library also makes the learning process intuitive and user friendly.
All courses are available in the form of 1-year subscription plan costing Rs.1200. 1-year subscription of all webinars and courses together is available at Rs.4500. Users can also choose to attend individual webinars at the cost of Rs.500 or Rs.1000. Additionally, users will get a 1-week free trial for all courses as soon as they are onboarded. Education and better understanding of financial concepts is likely to make users more confident about their trades and investments. This has the potential to attract new users to the Paytm Money platform while also encouraging existing users to trade more, which has the potential to increase revenue for Paytm Money.
Paytm Wealth Academy is owned and operated by OCL Ltd. (Paytm) and is being offered on the Paytm Money platform. Paytm Money is one of the leading drivers of wealth creation in India, and offers investment products such as Stocks, IPO, F&O, ETF, and Direct Mutual Funds.
Varun Sridhar, CEO of Paytm Money said, “Paytm Money is happy to facilitate the launch of Paytm Wealth Academy, given our direct access to the broad investment community and reach across India. The platform will give our trading community access to educational content and specialized knowledge previously available only to institutional investors and traders. The platform will help users build a strong understanding of financial markets, especially F&O and intraday traders. Such users are likely to be better traders and stay longer in the market.”
Paytm Wealth Academy will be available to select users followed by a complete rollout.