Exponentia Ventures, a fund focused on new company ideas in both the B2C and B2B space, has invested USD 5 million in PLUCKK (A brand owned by Fruveggiie Tech Pvt limited), a fresh produce food-tech firm.
Pluckk, founded by Pratik Gupta in 2021, intends to become India’s first digital commerce company, serving the growing demand for lifestyle-oriented fresh food. The company’s offering is based on worldwide dietary trends such as veganism, carb alternatives, gut health, immunity, and plant-forward eating for diabetes and mental health prevention.
Pratik Gupta, CEO and Co-Founder, PLUCKK, said “The biggest consumer revolution we are witnessing today is that consumers not only want to enjoy eating but are also increasingly very careful on what they eat. Pluckk aims to be the brand of choice by providing the widest curated range of such lifestyle-oriented fresh produce. At the core Pluckk will work with farmers through its bespoke win-win program that focuses on farm practices to ensure residue free and traceable produce.”
Pluck plans to use the funds to grow its personnel, technology, farm-to-fork infrastructure, client acquisition, and expansion into major metropolitan areas.