UP Funds, which is launched in January 2021, will assist SaaS startups in overcoming early-stage constraints by providing founder-friendly capital that safeguards their future alternatives. UP Funds invested $100,000-$200,000 in ten firms in 2021 and also participated in a Series A financing of one of its high-growth startups.
Upekkha, foundedby Prasanna Krishnamoorthy, Shekar Nair, and Thiyagarajan Maruthavanan, has accelerated 72 startups, seven of which have profitably crossed the $1 million mark in ARR.
Shekar Nair, Partner and Co-founder, Upekkha, said, “India SaaS has seen phenomenal growth in the last five years. By 2025, it is positioned to reach $30 billion in revenue and double its global market share to eight percent. Upekkha is leading this growth, having enabled 72 SaaS startups to go global over the last four years.”