Zest Outdoor, a leading OOH company has raised $2 million for its ‘solar OOH’ project.
Zest Outdoor announces itself as a Green DOOH company that focuses on the lifeline of Mumbai, the Indian Railways, by a significant chunk of India. This solar project includes the installation of 12,000 sq. ft solar panels to be set across a 11675 sq. ft advertising space. These solar panels are open to all the brands to advertise and promote themselves on such a big scale. The large amount of renewable energy produced by these solar panels will be used by Indian Railways to limit carbon emissions to an extreme level.
Zest Outdoor claims to be the first Advertising Agency to develop this concept of uniting OOH, DOOH, and Solar. “The plan is divided into two phases wherein Phase 1 announces the installation of 17 hoardings of $1 million at the prime locations in Western Mumbai, including Cuff parade, Mahalaxmi, Bandra, Andheri rob, JVLR rob, and Oshiwara. Phase 2 of the plan targets central Mumbai, with the other 17 hoardings set until April 2022,” affirms Mustafa Akolawala, Founder, Zest Outdoor Media and the concept creator of Solar OOH.
“Sustainable Development is the term that is often spoken about but very little. Climate consciousness is not just a statement for us but our genuine vision for the country. The Financial Budget presented in 2022 gave a lot of impetus to Green Energy. However, Mumbai and its lifeline, the Railways, remain our core audience. We intend to spread across other Metro cities too. We are also talking with various central and state ministries,” expresses Mr. Rajneesh Bahl, Business Head, Zest Outdoor.