Varun Jha has been named the new Chief Marketing Officer of Cuemath, a global math tuition platform. Jha will play a key part in Cuemath’s success by planning, developing, and implementing the brand’s strategic marketing strategy. He will also play a key role in the company’s global expansion.
Jha is a consumer Internet industry veteran with over 15 years of experience in consumer commerce business growth, product development, and scaling. He’s held senior positions at startups including Zoomcar, Snapdeal, and PayU, among others.
Jha’s most recent post was as the Director of Business and P&L for Wynk and Airtel Xstream (Airtel’s digital product), where he played a key role in overhauling and establishing Airtel’s OTT Subscription business model. He has extensive cross-industry experience in areas such as digital payments, e-commerce, urban mobility, online music streaming, over-the-top television, and telecommunications.
Vivek Sunder, CEO at Cuemath said, “We are delighted to have Varun as part of the senior leadership team at Cuemath. His experience and business acumen is set to drive Cuemath’s expansion plan and attract global as well as Indian audience. Owing to Varun’s proven track record, I’m confident that the team and brand will flourish under his guidance, and we will together steer Cuemath towards becoming the leading global math brand. We are thrilled to welcome a purpose-driven leader who is deeply passionate about helping brands uncover its full potential.”
Speaking on the new role Jha said: “I am excited to be part of a brand as rich and promising as Cuemath. I look forward to developing a fresh marketing roadmap for Cuemath in India, keeping the ever-evolving EdTech industry and its trends in mind. The understanding of math learning gaps and industry expertise that the brand specializes in will be an asset in expanding its learner base while nurturing mathematical thinking in children. Our goal will be to drive performance-led marketing, bring alive the Cuemath DNA at every customer touchpoint, and grow the brand through creative storytelling. This will be supported by an integrated communication approach and an upcoming brand revamp. I hope to collaborate with the senior leadership team to contribute to the interesting success story of the organization.”