Swiggy, the Bengaluru-based food aggregator, has shut down its subscription-based commerce platform Supr Daily.
The firm informed its customers that it will cease operations in five cities, including the Delhi-NCR region, on May 12.
Supr Daily was started in 2015 by IIT Bombay grads Shreyas Nagdawane and Puneet Kumar and acquired by Swiggy in 2018. In September of last year, it restructured the leadership of Supr Daily in order to unlock value and drive growth. Phani Kishan, who had been promoted to co-founder, was named CEO of Supr Daily. Swiggy merged Supr’s HR, Admin, Legal, IT, and Finance support functions into the applicable areas.
“Supr Daily will stop operations in Delhi NCR, Mumbai, Pune, Hyderabad, and Chennai as part of the restructure.” To make it easier for our users, as well as our brand and vendor partners, we have a clear transition and closure strategy in place. In a blog post, Phani Kishan Addepalli, cofounder of Swiggy and CEO of Supr Daily, said, “We will continue to service users in Bangalore and double down on our efforts here.”