Smytten, a product discovery and trial platform powered by technology, has raised Rs 100 crore in Pre-Series B funding from Fireside Ventures and Roots Ventures. Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office also participated in the fundraising round. The company’s valuation, while secret, has doubled as a result of this funding.
Sharrp Ventures (Harsh Mariwala family office), Waao Partners (Pratul Shroff family office), Survam Partners (Munjal family office), and Sattva Group Family Office also participated in the round.
The new funding will be used to develop a number of industry-first tech and data solutions, as well as advanced AI and ML applications, to help D2C firms optimise their marketing funnels, from new product development to user acquisition and retention.