D2C health start-up Plix unveils new brand identity

Clean plant-based health and nutrition brand, Plix, has unveiled a new logo and brand tagline ‘Take Care, Have fun’, that symbolizes the company’s continuous efforts towards making holistic health and nutrition a lifestyle subject instead of a medical concern.

The company also recently launched a new product line aiming at feminine wellness and intimate hygiene. Alongside being a brand that offers plant-based solutions for nutritional challenges, weight management and lifestyle diseases, Plix has now rapidly expanded its product offerings to cover various feminine health problems, lifestyle diseases and stress.

Speaking about this, Rishubh Satiya, Co-Founder, Plix, said, “Plix is not just a lifestyle brand, but aims to become a one-stop-shop enabling consumers to integrate good health into their lifestyles. Our products are compliant with all major health, safety and quality benchmarks, and are absolutely side-effects free. We have recently unveiled a range of functional and snackable foods including a crunchy peanut butter option. Thus, we have been successfully introducing previously unthinkable, but incredibly beneficial health food products in India. The rebranding reiterates our commitment to further expanding the offerings and making nutrition all about taste and quality in the times to come.”

Leave a Comment