Vieroots Wellness Solutions, a Bengaluru-based new-age wellness firm, is set to invest Rs.100 to open 50 Vieroots Experiential Centres across metro and tier – 1 cities in India by 2025.
As a part of the expansion plan, the firm backed by Bollywood actor Suniel Shetty will open six first-of-its-kind interactive and immersive tech-driven Experiential Centres in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and Kochi by 2023. Vieroots also has plans to open another Experiential Centre in Dubai. In India, the company will take franchise routes to expand its network of Experiential Centres.
With augmented reality (AR)-powered demonstrations, Vieroots Experiential Centres will help people develop understanding of Vieroot’s core offering – EPLIMO (Epigenetic Lifestyle Modification) which is based on geno-metabolic analysis. These centres will work towards building awareness among wellness seekers on the role of personal genomics plays in customising health and wellness goals.
Vieroots has plans to raise up to $10 million in a Series A funding round for expanding its core businesses. Actor Suniel Shetty, an ardent believer of preventive wellness, had invested in Vieroots.
Commenting on the expansion plan, Sajeev Nair, Chairman, Vieroots Wellness Solutions said, “Vieroots Experiential Centre is a never-before knowledge-focussed and AR-enabled customer engagement platform through which we aim to build awareness on our personalised lifestyle interventions. The immersive experience along with expert genetic counselling will motivate people to design customised lifestyle solutions so that they can actively manage their wellbeing. EPLIMO has already developed a strong market traction. The Vieroots Experiential Centres will help us make a quantum leap in our growth journey.”
“To drive expansion, Vieroots has set up Viegyan Academy in collaboration with the Indian Association of Functional Medicine to introduce a certification programme in lifestyle coaching. The course designed by doctors and healthcare experts train life science graduates and wellness enthusiasts to become Viegyan Certified Lifestyle Coaches,” added Sajeev.