Sid’s Farm, a direct-to-consumer dairy brand, has raised $1 million from its consumers and their recommendations. Being a bootstrapped business that has so far relied on organic development, this first round of funding from its high net worth clients and their recommendations speaks volumes about its brand credibility, unmatched quality, and exceptional customer experience. In order to prepare for the future, the company will utilise this money to develop new products, modernise its infrastructure, penetrate the retail market more deeply, and restructure its digital presence.
Sid’s Farm, which was founded in 2016 by Dr. Kishore Indukuri, is currently recognised for its pure milk and ethical manufacturing practises. Sid’s Farm is attempting to revolutionise testing of milk as part of its brand promise to guarantee that there are no residues of antibiotics, hormones, or preservatives in the milk and dairy products. Near Hyderabad, in Chevella, Sid’s Farm has a model farm, a cutting-edge laboratory, and a cutting-edge production facility to make sure that more than 15,000 customers wake up every day healthy.
“We have been bootstrapped all these days and I cannot be thankful enough for our customers who have come forth and placed their trust in our vision by investing in our brand”, said Dr.Kishore Indukuri, Founder & MD at Sid’s Farm.
“With pure grit and determination, Kishore has built a dairy brand that stands out from the rest in terms of product quality and on-time delivery. In an industry that’s largely fragmented and has traditionally been slow in adoption of technology, Sid’s Farm’s approach is simple and the agile. It’s a pleasure to be associated with Kishore and Sid’s Farm in their endeavour to provide pure dairy products” said Sunil Kumar Potturi, a lead investor in this round.
Another lead investor Lohit Reddy said, “Consumer demand for healthy products is on a rise. Today, people are willing to pay a premium for a healthy version of traditional products. Dairy is playing a key role in health & wellness of working class and this premium market for dairy is likely to grow multi-fold. Under Kishore’s leadership, Sid’s Farm is the leading contender to becoming India’s healthiest B2C dairy brand with its exemplary commitment to purity and transparency with its customers.”
Other investors include Shilpa Chowdari, Praveena Edupganti, Feroz Mohammed, Goutham Kumar Reddy, Kapil Godani, Kiara A Duhlani, Haregour Nayak, Raviteja Chunduru, Dr. Abhinav Gorukanti, N Ramanjaneya Reddy, Sudheer Chukkapalli, VVR Abhijit, Hapgrow Private Limited, Lekhya Entertainment Private Limited, S. Lakshmi Phani, Tao Capital Private Limited, and Vinit Rai. “Sid’s Farm would like to thank each of them who placed immense trust in its vision” added Dr. Kishore Indukuri. Incidentally, Sid’s Farm has also recently forayed into the Bengaluru market as a part of its expansion plan.