Financepeer becomes LEO1; unveils new brand identity and logo

Edu-fintech startup, Financepeer has unveiled its new brand identity “LEO1”. The new identity reflects the company’s transformation from a Fee Financer to an Education enabler.

“This transformation to ‘LEO1’ with a distinctive visual brand identity is a step towards becoming a stronger, pioneering, and more independent entity marking a pan-India presence. Through the rebranding, the company strives at becoming an Embedded financial ecosystem with a focus on supporting financial as well as IT infrastructure in the education industry” says the statement issued by the company.

Rohit Gajbhiye, Founder & MD, LEO1, said, “Our journey has been phenomenal since inception. We have advanced ourselves into an impact organization enabling the most important social fundamental, education. Having established our dominance in the industry, it is the right time to take a leap and embrace the new identity which exhibits our value proposition and commitment to being an education enabler which is focusing on innovation and bolstering a Rising New India through easy access to education. We are working to enhance our technology platform & product portfolio, expanding & strengthening our education-institution partnerships, deepening the reach in rural areas to empower more students, especially the girls.”

Founded in 2017 by alumni from IIT/IIM/Stanford, Rohit Gajbhiye, Sunit Gajbhiye, Naveesh Reddy, and Debi Prasad Baral, raised USD 31 MN in a Series B funding round in April this year.

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