Go Zero Secures $1 Million in Pre-Series A Funding to Expand its Guilt-Free Ice Cream Brand

Go Zero, an innovative ice cream brand dedicated to offering guilt-free delights, has successfully raised USD 1 Million in its pre-Series A funding round. The round was led by DSG Consumer Partners, Saama, and V3 Ventures, along with notable participation from angel investors such as Shantanu Deshpande, CEO of the Bombay Shaving Company; Arjun Purkayastha, Regional – Head Greater China, Reckitt Benckiser; Nikhil Vora, Founder & CEO, Sixth Sense Ventures; Krishi Fagwani, CEO, Thrive, and several other distinguished founders and CEOs.

Founded by Kiran Shah, Go Zero boasts a diverse product portfolio comprising zero-sugar, high-protein, and low-calorie ice creams. With its unique offerings, distinct taste profiles, and extensive domain expertise, Go Zero has the potential to become a pioneering brand in its category.

Kiran Shah, the Founder and CEO, is a seasoned veteran in the food and beverages industry. Previously, he led Apsara Ice Cream’s operations from 2014 to 2022, taking the brand from a single-store operation to a nationwide chain with over 100 outlets. Under his leadership, Apsara witnessed unprecedented growth after being a single-store brand for over 50 years.

Go Zero remains committed to producing delectable ice creams without compromising on taste, while ensuring zero added sugar in its products. Its mission is to cater to health-conscious consumers seeking alternatives to traditional sugar-laden ice creams, which has led to its rapid popularity among individuals seeking healthier dessert options.

Amidst numerous emerging brands offering low-calorie and zero-sugar alternatives, Go Zero sets itself apart by placing significant emphasis on taste, sweetness, and flavor. With the latest funding, the company plans to expand its market presence, enhance production capabilities, strengthen distribution networks, and introduce more innovative flavors and product lines to further delight its growing customer base.

According to Kiran Shah, Founder, Go Zero, “Post the pandemic, people have become conscious of what they are consuming. More and more consumers are switching to healthier snacking options. With Go Zero, we aim to make the ice cream and dessert eating experience a healthy and guilt-free one for all. All our products are completely zero sugar, sweetened with plant-based sweeteners, which are completely safe and low in calories. For example, my favourite is the Belgian Chocolate flavour, which was designed such that consumers never had to feel a compromise while consuming a no-sugar product. With a wide range of low-calorie, high-protein, vegan, and keto ice creams, there’s something in it for everyone. Our wide range of zero-sugar popsicles will take you down memory lane. All products are made with natural ingredients, and there are zero artificial flavours or preservatives.”

With this fundraise, we will look at expanding our presence in all major cities and on all e-commerce and q-commerce channels such as Swiggy, Zomato, Blinkit, Instamart, and Zepto. The funds will also be used for marketing and creating awareness about the brand,” added Kiran.

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