Conscious Chemist, a fast-emerging player in India’s Beauty and Personal Care (BPC) industry, has successfully raised INR 12 Cr. in funding from Atomic Capital. In conjunction with the investment, the brand has appointed Apoorv Gautam, Atomic Capital’s Founder and Managing Partner, to its board of directors.
Revolutionizing India’s Beauty and Personal Care Market
Committed to delivering scientifically advanced and clinically backed beauty solutions, Conscious Chemist is making significant strides in India’s booming BPC sector. Expected to grow to USD 34 billion by 2028, the industry is being propelled by rising disposable incomes, increased online penetration, and a growing focus on self-care. With consumers demanding high-quality, effective skincare products, the sector is projected to grow at a compound annual growth rate (CAGR) of 25% from 2023 to 2028. Conscious Chemist is well-positioned to capitalize on this trend, offering science-backed solutions to meet the evolving needs of its customers.
Strategic Growth with Atomic Capital’s Backing
The investment from Atomic Capital is set to drive substantial growth for Conscious Chemist, particularly in scaling operations, improving supply chain efficiency, and enhancing marketing and distribution efforts. This strategic partnership will also enable the brand to launch new products and enter untapped markets in the beauty and wellness space. As a digital-first brand, Conscious Chemist is primed to benefit from the growth of online marketplaces and direct-to-consumer platforms, allowing it to reach tech-savvy customers across India.
Scaling Innovation and Customer Experience
Robin Gupta, CEO and Co-founder of Conscious Chemist, expressed his excitement about the partnership, stating, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
With Apoorv Gautam’s extensive experience at Guild Capital and his current roles at Fitelo, Easebuzz, and Plix, his expertise will be invaluable in guiding Conscious Chemist’s growth journey. Apoorv shared his thoughts on the brand’s potential, stating, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”
Atomic Capital’s Operating Playbook and Vision for Growth
Atomic Capital, under the leadership of Apoorv Gautam, follows an operating VC playbook that emphasizes becoming a true partner in a founder’s journey rather than a passive investor. Apoorv remarked, “The fund has seen strong love from the founder community, and given the deal flow, we have to be selective in our investments. We were encouraged by Conscious Chemist’s capital efficiency and are very excited to partner with the team.” Atomic Capital’s strong network and ecosystem of support will play a pivotal role in Conscious Chemist’s growth.
Conscious Chemist’s Journey and Future Ambitions
Founded in 2019 and featured on Shark Tank India Season 3, Conscious Chemist has already garnered the trust of over 10 lakh customers across India. The brand is known for its innovative formulations using globally sourced, clinically proven ingredients such as Salicylic Acid, Kojic Acid, Peptides, and Hyaluronic Acid. Available on major platforms like Amazon, Nykaa, Myntra, and its own D2C website, the brand has established a strong presence in the competitive skincare market.
With the fresh funding from Atomic Capital, Conscious Chemist aims to further enhance product development, expand its digital footprint, and offer effective, affordable skincare solutions to Indian consumers.