The Good Glamm Group has successfully completed the full acquisition of The Moms Co., following the company’s recent announcements of its Sirona transaction and increased shareholdings in its portfolio brands, Organic Harvest and Winkl.
Back in October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a combination of cash and stock. This deal facilitated partial exits for the founders of The Moms Co. and full exits for investors such as DSG Capital and Saama Capital. Over the past two years, Good Glamm Group has acquired the remaining shares held by the founders, completing a 100% buyout.
Since the acquisition, key functions of The Moms Co. have been seamlessly integrated into the Good Glamm Group’s operations. After leading the company for a year post-acquisition, The Moms Co. founders transitioned out of day-to-day roles, handing over complete control to Good Glamm Group’s central management team.
Under Good Glamm Group’s ownership, The Moms Co. has experienced significant growth, primarily driven by the direct-to-consumer (D2C) channel and leveraging the Group’s content-creator-commerce model. The brand has expanded its presence internationally, with retail distribution in major UAE stores such as Carrefour and Lulu, and is now preparing to enter additional international markets.
Good Glamm Group, which achieved unicorn status in 2021 with a $250 million funding round, has set its sights on going public by Diwali 2025.
Note: We are also on WhatsApp, LinkedIn, and YouTube, to get the latest news updates, Join our Channels. WhatsApp– Click here, and for LinkedIn– Click Here