D2C mom and baby care brand, All Things Baby, has successfully raised ₹30 crore in its Series A funding round. The investment was led by Inoventures and family office director Richa Choksi, marking a significant milestone in the brand’s growth journey.
Expanding Product Lines and Premium Offerings
Co-founder Tejal Bajla highlighted that the newly raised funds will be strategically used to:
- Diversify Product Range: Introduce a broader selection of high-quality products catering to mothers and babies.
- Bring Premium International Brands: Enhance the platform’s offerings by partnering with renowned global brands to meet evolving consumer needs.
- Strengthen Distribution Channels: Expand both online and offline reach to connect with more families across India.
Future Plans: Private Labels and Technological Investment
The company also aims to:
- Launch Private Labels: Develop exclusive products to offer unique and personalized solutions for Indian parents.
- Invest in Technology: Enhance the online shopping experience through advanced technology integration.
- Hire Talent: Strengthen their team with skilled professionals to support the company’s rapid expansion.
A Trusted Marketplace for Mom and Baby Care
Founded in 2016 by Tejal Bajla and Akshay Jalan, All Things Baby has emerged as a leading marketplace offering premium mom and baby care products. With a focus on quality and reliability, the brand has successfully served over 35,000 families across India.
Expanding Physical Presence Across Major Cities
To solidify its market presence, All Things Baby plans to open retail stores in eight major cities, including:
- Delhi NCR
- Mumbai
- Kolkata
- Ahmedabad
- Pune
- Bangalore
- Hyderabad
- Chennai
Rising Investor Interest in India’s D2C Mom and Baby Care Market
This funding milestone underscores the growing potential of India’s D2C mom and baby care sector. As more investors recognize the opportunities within this niche, brands like All Things Baby are well-positioned to capitalize on this trend by offering curated, high-quality products that cater to modern parenting needs.
With its customer-centric approach and ambitious expansion plans, All Things Baby is set to redefine the mom and baby care landscape in India, providing parents with a trusted platform for premium products and services.
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