Lab-grown diamond startup True Diamond has successfully raised $1 million in its seed funding round. The round was led by Titan Capital, Huddle Ventures, and Zeropearl Ventures, with contributions from notable investors such as Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain.
Strategic Utilization of Funds
According to the company’s press release, the newly acquired funding will be strategically invested in multiple areas, including:
- Talent Acquisition: Hiring skilled professionals, including jewelry specialists, consultants, designers, and sales teams.
- Brand Expansion: Opening exclusive boutique stores in key locations such as Mumbai and Delhi NCR.
- Marketing and Branding Initiatives: Enhancing brand awareness through comprehensive marketing campaigns.
Transforming Luxury with Lab-Grown Diamonds
True Diamond aims to redefine luxury in the jewelry sector by offering an extensive range of ethically produced, sustainable lab-grown diamonds. Their product catalog includes:
- Rings, Earrings, Pendants, Necklaces, and Tennis Bracelets
- Traditional Indian Jewelry: Including Mangalsutras
- Men’s Collections and Customized Jewelry Options
Cutting-Edge Technology and Ethical Manufacturing
Based in Mumbai, True Diamond uses advanced technology to replicate the natural diamond-growing process in a controlled lab environment. These lab-grown diamonds possess the same optical, physical, and chemical properties as natural diamonds, offering customers a sustainable and ethical alternative without compromising on quality or authenticity.
Expansive Catalog and Growing Customer Base
True Diamond currently offers a catalog of over 5,000 customizable designs and boasts a 1.7x customer retention rate. The company’s nationwide availability and focus on personalization ensure that they cater to a wide range of customer preferences, setting a benchmark in the lab-grown diamond market.
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