In a world dominated by food delivery giants like Zomato and Swiggy, WAAYU, a Pune-based startup, is shaking up the industry with a revolutionary idea: zero commission for restaurants. Backed by the Open Network for Digital Commerce (ONDC), WAAYU empowers restaurants to retain their hard-earned profits while offering customers quality, convenience, and variety.
WAAYU’s Revolutionary Promise
Founded in 2022 by Anirudha Kotgire and Mandar Lande, WAAYU dares to ask a fundamental question: Why should restaurants lose a large chunk of their revenue to high commission fees? Their answer—a game-changing business model that eliminates commission costs while delivering exceptional value to restaurants and diners alike.
Key Highlights of WAAYU’s Success Story
- Massive Restaurant Network: Over 3,000 restaurants onboarded across major Indian cities, including Mumbai, Pune, Bengaluru, and Hyderabad.
- Phenomenal Growth: Achieved a revenue of ₹75 Lakh in 2024 and is on track to hit ₹2 Crore in FY25.
- Wide Customer Reach: Garnered over 10 Lakh users, driven by its partnership with ONDC and a focus on affordability.
Why WAAYU Stands Out
Zero Commission Model
Unlike platforms that charge restaurants hefty commissions ranging from 15–30%, WAAYU offers an ultra-affordable pricing structure:
- ₹4,650 one-time setup fee and ₹1,200/month for individual restaurants.
- A flat ₹2,000/month per outlet for restaurant chains.
This results in 96% cost savings, turning food delivery from a financial burden into a profitable venture for restaurants.
ONDC Backing
WAAYU’s collaboration with ONDC has enabled the app to scale rapidly, leveraging ONDC’s open and decentralized e-commerce framework to connect restaurants with customers seamlessly.
Strategic Partnerships
By partnering with Paytm and Tata Neu, WAAYU ensures smooth transactions, secure payments, and an enhanced customer experience.
Benefits for Restaurants and Diners
WAAYU’s unique model allows restaurants to allocate savings toward better ingredients, enhanced services, and promotional offers for customers. Diners benefit from a diverse selection of high-quality meals at competitive prices.
WAAYU’s Mission: Delivering More Than Just Food
WAAYU is not just a delivery app—it’s a movement to redefine India’s food delivery ecosystem. With a focus on supporting local restaurants and enabling small businesses to thrive, WAAYU is paving the way for a more equitable and sustainable industry.
The Future of Food Delivery with WAAYU
WAAYU’s goal of hitting ₹2 Crore in revenue by FY25 underscores its commitment to long-term growth. As it continues to expand across India, WAAYU is set to challenge the dominance of traditional players by staying true to its mission: empowering restaurants, enhancing customer satisfaction, and delivering value.
For food lovers and restaurant owners alike, WAAYU represents a future where food delivery isn’t just a service—it’s a sustainable ecosystem where everyone wins.
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