Kochi, India – Kerala-based premium banana chips brand, Beyond Snack, has successfully raised $8.3 million in its Series A funding round, marking a major milestone in its growth journey. The funding was led by 12 Flags Group, founded by Rakesh Kapoor, former global CEO of Reckitt Benckiser.
The round also saw increased participation from existing investor NAB Ventures, along with contributions from Japanese VC firm Enrission India Capital, Faad Network, and other notable backers.
Beyond Snack: Innovating the Banana Chips Market
Founded in 2020, Beyond Snack has carved a niche in the savory snacks industry with its premium banana chips, offering unique flavors like:
- Peri Peri
- Sour Cream and Onion
- Kerala Variant (cooked in coconut oil)
The brand’s focus on quality, flavor innovation, and leveraging Kerala’s rich heritage of banana snacks has made it a favorite among consumers in India and abroad.
Key Highlights of Beyond Snack’s Growth
- Retail Presence: Available in over 20,000 outlets across India.
- Ecommerce Reach: Widely sold on major ecommerce platforms.
- Global Expansion: Exported to 12 countries, with plans to explore additional global markets.
- Shark Tank Boost: Gained national recognition after featuring on Shark Tank India, which accelerated its growth.
Strategic Use of Funds
The newly raised funds will be strategically utilized to:
- Expand into New Markets: Strengthen Beyond Snack’s presence in India and tap into additional international markets.
- Innovate Products: Develop new flavors and product lines to cater to evolving consumer tastes.
- Enhance Supply Chain: Improve operational efficiencies to meet growing demand while maintaining premium quality.
Leadership Perspectives
Rakesh Kapoor, founder of 12 Flags Group, expressed confidence in Beyond Snack’s potential to redefine the savory snack market, stating:
“Beyond Snack has demonstrated exceptional growth by blending tradition with innovation. We are excited to support their mission to bring high-quality, premium banana chips to a global audience.”
The company’s founder, Arun Prabhakaran, highlighted how the funding aligns with their vision:
“This investment enables us to expand our footprint, enhance our product offerings, and bring the authentic taste of Kerala to more consumers around the world.”
Banana Chips: A Growing Market Opportunity
As the demand for healthy and premium snack options rises, Beyond Snack is poised to capitalize on this trend by offering banana chips made with natural ingredients, innovative flavors, and authentic Kerala recipes.
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