coto, a leading emotional wellness platform offering 24/7 live consultations, has announced the appointment of Shefali Anurag as its co-founder. Previously serving as Vice President of Marketing, Shefali will continue to spearhead the brand’s marketing strategies while expanding her role to drive the company’s growth, innovation, and global presence.
Strengthening coto’s Vision for Emotional Wellness
In her new position, Shefali will focus on scaling coto’s global presence, exploring new revenue streams, and enhancing user engagement. She will lead the platform’s service scalability and innovation initiatives, solidifying coto’s position as a leader in the emotional wellness space. Her appointment marks a significant step toward making mental and emotional well-being more accessible, personalized, and inclusive.
Leader with Extensive Experience
With over 12 years of experience in leadership and marketing, Shefali has made notable contributions to global brands such as Amazon, Agoda, Pomelo, and ZipDial (acquired by X/Twitter India). Her expertise spans brand-building, market expansions, and strategic communications. Shefali has successfully led impactful PR campaigns, media launches, and storytelling initiatives across key markets including India, Thailand, Vietnam, the Philippines, Singapore, and Japan.
Vision for coto’s Growth
Speaking about her new role, Shefali shared her enthusiasm for contributing to the platform’s holistic approach to emotional wellness. She stated,
“Stepping into this role as co-founder at coto is an exciting opportunity to bring my passion for impactful brand-building into the emotional wellness space. At coto, we recognize that healing is a multi-dimensional journey, combining traditional therapy, karmic healing, astrology, and tarot. Our goal is to provide a comprehensive, personalized healing experience for everyone, everywhere.”
Welcoming Shefali to the Leadership Team
Founder and CEO of coto, Tarun Katial, expressed his confidence in Shefali’s leadership, saying,
“We are thrilled to welcome Shefali as a co-founder at coto. Her strategic acumen, creative vision, and expertise in digital growth will be instrumental as we expand our reach. Together, we remain dedicated to providing accessible and transformative emotional wellness solutions.”
Educational and Professional Excellence
Shefali is currently pursuing an Executive Master’s in Luxury Management from ESSEC Business School, Paris and Parsons School of Design. She also holds an M.Sc. in Economics from Symbiosis International University and has completed exchange programs at Stanford University and NUS, Singapore. With a passion for branding, sustainability, and digital innovation, Shefali is committed to driving meaningful change in the emotional wellness sector.
A Passion for Advocacy
Beyond her professional career, Shefali is a dedicated advocate for animal welfare and human rights. Her compassionate perspective aligns with coto’s mission to empower individuals on their mental wellness journey.
With Shefali Anurag’s appointment as co-founder, coto is set to enhance its global impact and offer innovative, personalized wellness solutions. As the platform continues to evolve, users can expect a richer, more accessible emotional wellness experience tailored to their unique needs.