The Bear House, a leading premium men’s apparel and accessories brand, has raised ₹3 crore in funding from Namita Thapar, Executive Director of Emcure Pharmaceuticals, on Shark Tank India. Co-founders Tanvi and Harsh Somaiya impressed the Sharks with the brand’s profitability, scalability, and stylish smart casual offerings.
Thapar’s investment includes ₹1 crore for a 1% equity stake and ₹2 crore as debt at a 10% interest rate. With a strong presence both online and offline, The Bear House is set to expand further across Tier I and Tier II cities in India, reinforcing its leadership in the premium menswear sector.
AboutThe Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House specializes in premium smart casual wear inspired by European fashion trends. The brand offers an extensive collection of shirts, t-shirts, bottoms, denim, polos, blazers, footwear, and accessories, designed for men seeking effortlessly stylish and versatile clothing.
The Bear House has a robust e-commerce presence on platforms like Myntra, Flipkart, Ajio, Tata Cliq, and Amazon. Additionally, it is rapidly expanding its offline retail network in cities like Delhi, Bengaluru, and Hyderabad, with plans to penetrate further into key markets.
Significance of the ₹3 Crore Investment
The funding from Namita Thapar marks a pivotal milestone for The Bear House. The investment’s unique structure, comprising ₹1 crore in equity and ₹2 crore as debt, provides the brand with both capital and financial flexibility. This support will be instrumental in enhancing its offline presence in major cities like Mumbai, Pune, and Chennai.
Namita Thapar’s involvement validates the brand’s business model and scalability. Additionally, the exposure from Shark Tank India has amplified brand visibility, further boosting consumer trust and sales.
The decision to partner with Thapar over Kunal Bahl, who also made an offer, reflects the co-founders’ preference for structured financial support with minimal equity dilution. With these funds, The Bear House is set to scale operations, enhance production capacity, and invest in impactful digital marketing campaigns.
How Will The Bear House Use the Funds?
The ₹3 crore investment will be strategically utilized across various areas, including:
- Offline Expansion: A significant portion of the funds will be directed toward setting up exclusive brand outlets (EBOs) and forming stronger partnerships with retail chains in Tier I and Tier II cities.
- Production and Supply Chain: The brand will scale its manufacturing capabilities and improve supply chain efficiencies to meet the increasing demand for its products.
- Digital Marketing and Brand Building: Capitalizing on the exposure from Shark Tank India, The Bear House will amplify its digital presence through aggressive social media campaigns, influencer collaborations, and brand storytelling.
- Quick-Commerce Integration: Investments in platforms like Zepto will enhance the brand’s accessibility through hyperlocal delivery models, providing consumers with faster and more convenient shopping experiences.
Founders’ Perspective
Tanvi and Harsh Somaiya see the investment as a transformative step in their entrepreneurial journey. They believe that Namita Thapar’s mentorship will provide invaluable insights to accelerate the brand’s growth. The founders are committed to maintaining the brand’s focus on delivering high-quality, stylish menswear that resonates with the modern Indian consumer.
“We are thrilled to receive Namita Thapar’s support as we continue our journey to redefine men’s fashion in India. With her strategic guidance and the additional capital, we are confident in our ability to scale our operations and deliver even greater value to our customers.”