Nourish You, a leading Indian superfood brand, has successfully raised Rs 16 crore ($1.84 million) in its Series A funding round led by SIDBI Venture Capital. Founded in 2015 by Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru, the brand offers plant-based, clean-label products like quinoa, chia seeds, and millets. With this fresh capital, Nourish You aims to expand its operations, enhance customer engagement, and strengthen its presence in global markets.
Strengthening Global Presence and Expanding Operations
Nourish You has already established a significant presence in the domestic market while exporting to regions including Singapore, Kenya, Nepal, Mongolia, and the Maldives. The funding will support the company’s ambition to enter new markets across Australia, Europe, and the US.
A major focus will be on scaling production capacity, optimizing supply chains, and introducing AI-driven technology to enhance customer experiences. This tech integration will enable the brand to offer personalized product recommendations and strengthen consumer engagement.
Commitment to Sustainability and Quality
With 5,000 acres of quinoa and chia farms across Rajasthan, Karnataka, and Madhya Pradesh, Nourish You maintains a vertically integrated supply chain, ensuring premium product quality. The brand’s commitment to sustainability aligns with the ‘Make in India, Make for the World’ initiative, further supporting the Indian agricultural sector.
Following its recent acquisition of One Good, a plant-based dairy company, Nourish You has expanded its product range to include vegan milk, cheese, and butter. This move strengthens its position in the plant-based nutrition market and caters to the growing demand for sustainable dairy alternatives.
Founder and Investor Insights
Krishna Reddy, Sowmya Reddy, and Rakesh Kilaru expressed their excitement about the funding, emphasizing their mission to provide high-quality, nutrient-dense superfoods. They believe the Indian market is evolving, with increasing demand for clean-label and plant-based products.
Archana Jahagirdar, Managing Partner at SIDBI Venture Capital, highlighted Nourish You’s dedication to sustainable growth and innovation. She praised the founders for their vision of making Indian superfoods accessible to the global market.
Future Growth Plans
With a clear goal of surpassing Rs 100 crore in net revenue within the next 18-24 months, Nourish You plans to accelerate product innovation, expand its retail presence, and enhance brand visibility. The company will also invest in marketing initiatives to strengthen its foothold in both Indian and international markets.
The strategic funding not only empowers Nourish You to grow but also reinforces its leadership position in India’s plant-based nutrition industry. Consumers can expect innovative and sustainable superfoods from a brand committed to making healthy living accessible to all.