Flick TV, an emerging OTT platform specializing in microdramas, has successfully raised $2.3 million (₹19.7 crore) in its seed funding round. The investment was led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. The newly acquired funds will be utilized to boost content creation, enhance the mobile streaming experience, and expand the platform’s reach across regional languages.
Funding to Fuel Content Expansion and Platform Growth
The fresh capital will help Flick TV scale its original content production, with a target of releasing 100 new shows in 2025. Additionally, the platform plans to introduce content in four regional languages, catering to a wider audience base.
Key areas of investment include:
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Enhancing mobile streaming performance for seamless viewing
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Expanding the team to support content and technology development
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Growing the user base through strategic marketing and partnerships
What Sets Flick TV Apart?
Founded in April 2025 by former ShareChat executives Kushal Singhal and Sanidhya Mittal, along with ex-Pocket FM director Pratik Anand, Flick TV specializes in short, serialized microdramas. These episodes, ranging from 30 seconds to 10 minutes, are designed for mobile-first audiences and distributed via OTT platforms and social media.
The platform has already gained traction, with over 10,000 downloads on the Google Play Store. Its primary audience includes housewives and small business owners, offering engaging bite-sized stories across genres like:
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Romance
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Crime & Thriller
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Drama & Family
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Heartbreak & Emotional Stories
Innovative Monetization Strategy
Flick TV operates on a micropayment model, where users pay a small fee per episode. As engagement grows, the company plans to introduce monthly and quarterly subscription plans, providing users with flexible viewing options.
With its unique content format and strategic funding, Flick TV is poised to revolutionize short-form storytelling in India’s booming OTT space. The platform’s focus on regional languages and mobile optimization positions it for rapid growth in the coming months.