Dubai, UAE – Qlub, a leading innovator in ultra-fast, contactless payment solutions for restaurants, has successfully raised $30 million in its latest funding round. Co-led by Shorooq Partners and Cherry Ventures, the round saw participation from strategic backers including e&, Mubadala Investments, and Legend Capital.
This substantial funding milestone strengthens Qlub’s ambition to scale its smart dining experience across global markets. The investment will be directed toward expanding Qlub’s international footprint, enhancing product features, and deepening its integration within the hospitality technology ecosystem.
Transforming Hospitality with Seamless Payments
Founded in 2021 by Eyad Alkassar and Mahmoud Fouz, Qlub has quickly gained traction for its QR-code-based platform that allows diners to browse menus, place orders, and pay instantly via their smartphones. By eliminating traditional payment bottlenecks, Qlub has redefined operational efficiency for restaurants and delivered a smoother experience for guests.
With operations in key markets like UAE, Saudi Arabia, Singapore, Hong Kong, Australia, Brazil, Qatar, Kuwait, and Korea, Qlub now processes billions of dollars annually and serves millions of users each month, making it a global frontrunner in restaurant tech.
Backing from Industry Giants
Mahmoud Adi, Founding Partner at Shorooq, emphasized the long-term vision:
“Qlub is building the next-gen digital infrastructure for hospitality. Their deep market understanding and product innovation unlock new user behaviors. We’re proud to have backed them from the beginning.”
Filip Dames, Founding Partner at Cherry Ventures, echoed the sentiment:
“Qlub simplifies hospitality with tech. We’ve supported them since seed and remain excited to see their global growth.”
Qlub’s high-profile clients include Paul Café, Wagamama, Sushi Samba, and La Petite Maison (LPM)—all reporting significant improvements in operations. Restaurants using Qlub have witnessed:
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300% increase in tips
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7x more positive Google reviews
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80% reduction in checkout wait times
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33% decrease in cashier manpower needs
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Better space utilization through fewer counters
Khalifa Alshamsi, CEO of e& Life, said:
“Qlub’s approach aligns with our vision of digital transformation in hospitality. We’re excited to partner with them on this journey.”
Vision for the Future
Qlub will use the funding to:
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Deepen presence in existing territories and launch in new markets
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Integrate advanced analytics and consumer insights
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Strengthen partnerships with tech and hospitality leaders
Co-founder Eyad Alkassar said:
“Qlub makes restaurant payments 10x faster. This transforms the entire dining experience. There’s no reason for any modern restaurant to be without it.”
His fellow Co-CEO Mahmoud Fouz added:
“We’re grateful for the continued trust from our investors. This round fuels our mission to reshape the future of dining globally.”