Berlin, Germany — Saint Sass, a rising fashion-tech startup, has announced raising over $5 million in funding, with Infinitas Capital leading the investment round. The newly acquired capital will be used to scale the company’s international footprint, especially across Europe and the United States, while also expanding its product portfolio into sleepwear and swimwear categories.
Founded by Viven Wysocki and Larissa Schmid, Saint Sass has quickly emerged as a fashion-forward brand rooted in body positivity, empowerment, and influence. With a strong e-commerce foundation, the brand is now preparing to venture into select high-end department stores, aligning with its long-term vision of being present in premium retail environments.
As part of its next growth phase, Saint Sass plans to broaden its lingerie and lifestyle offerings, designing pieces that reflect the modern woman’s daily life. The brand is known for its bold identity, strategic celebrity endorsements, and viral digital campaigns that resonate with its global audience.
The startup already boasts strong traction in the United States, currently its largest market, and across several European countries. This has been achieved with minimal customer acquisition cost (CAC) and high customer retention, driven by values-led marketing and endorsements from high-profile celebrities such as Madonna, Paris Hilton, and Kendall Jenner.
Looking ahead, Saint Sass is projecting $10 million in revenue for 2025, signaling solid growth potential as it continues to blend fashion innovation with cultural relevance.