Sharpsell.ai, a rapidly growing SaaS-based sales playbook automation platform, has raised ₹30 crore in its Series A funding round, marking a significant milestone in its growth journey. The round includes ₹10 crore from Equentis Angel Fund and aims to bolster the company’s technological edge and market reach.
Founded in 2022, Sharpsell.ai delivers AI-driven sales enablement solutions designed to enhance the productivity of frontline sales teams. The platform is already trusted by lakhs of field sales representatives and over 30 leading Indian enterprises, including LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, and Whirlpool.
The newly raised capital will be utilized to:
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Enhance product capabilities and feature sets
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Deepen penetration in core verticals such as BFSI and pharmaceuticals
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Drive international expansion into key markets across Southeast Asia and the MENA region
Sharpsell.ai equips sales teams with pre-built sales pitches, dynamic and personalized content, and contextual coaching tools to streamline customer engagement and boost conversion rates. Its AI-based approach aims to bridge the knowledge and execution gaps faced by on-ground sales professionals.
As it scales, Sharpsell.ai enters a competitive global landscape of sales enablement platforms, taking on players like Pitchlane, Showell, and Allego. However, its India-first approach and enterprise-grade customization make it a strong contender in the evolving B2B SaaS ecosystem.
With this funding, Sharpsell.ai is poised to transform how enterprises empower their sales teams, offering a smarter, faster, and more effective path to revenue growth.