Retail technology startup Xpand has announced a $6 million funding round led by Ibex Investors and Emerge, with participation from the company’s executive team, including Chairman and CEO Joel Bar-El. The investment reflects strong confidence in Xpand’s vision to revolutionize the retail landscape through autonomous, AI-powered store technology.
Founded in 2021 as 1MRobotics and recently rebranded to Xpand, the company specializes in modular, unmanned “store-in-a-box” solutions. These innovative retail units integrate robotics, computer vision, and real-time inventory management to provide a frictionless, 24/7 shopping experience. Retailers can deploy these plug-and-play stores quickly, enabling scalable expansion without the need for on-site staff.
“Our mission is to power the next generation of retail — autonomous, scalable, and always on,” said Joel Bar-El, CEO of Xpand. “With this new investment, we are ready to move from vision to global execution. The Vienna store is only the beginning.”
First Smart Store in Vienna Marks a Global Rollout
The funding will fuel the launch of Xpand’s first autonomous store in Vienna, marking a critical milestone in the company’s growth strategy. The Vienna store is set to showcase how AI-driven retail infrastructure can streamline operations, personalize customer experiences, and eliminate checkout friction.
Following this debut, Xpand plans an aggressive rollout across Europe and North America, backed by increased investment in sales, marketing, and technology teams.
Leadership With Deep Retail & Tech Expertise
Xpand’s leadership includes seasoned professionals from SAP, Retalix, Bringg, and Magic Leap. Bar-El, who previously co-founded Trax Retail, brings extensive experience in retail AI and enterprise technology.
Transforming the Future of Retail
Xpand’s technology is designed to address pressing retail challenges — from labor shortages to real estate constraints — while delivering a seamless, personalized, and always-available shopping experience.
The rebranding from 1MRobotics to Xpand signals the company’s transition from R&D to commercial deployment, with its “store-in-a-box” poised to become a game-changer in retail automation.
“We are excited to partner with global retailers to bring this model to life,” Bar-El added.
With its strong funding base, proven leadership, and innovative technology, Xpand is positioning itself as a key driver in the shift toward autonomous, scalable retail ecosystems.