Integrated Holistic Communications (IHC) has announced the appointment of Beatriz Meirelles as its new Business Development Director, marking her return to the agency more than a decade after she first worked there.
Meirelles, who previously headed IHC’s promotions department, brings over a decade of experience in sales, events, and hospitality management across the GCC. Her appointment signals IHC’s intent to further expand its presence in the region’s fast-growing hospitality and lifestyle communications sector.
Proven Track Record in Hospitality and Events
Over the past decade, Meirelles has built a strong reputation for scaling events, driving partnerships, and strengthening networks across the GCC’s competitive hospitality industry. She has held senior leadership roles at leading brands, including:
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Director of Sales at Groupe Barrière, overseeing renowned concepts such as Fouquet’s, Art Lounge, Paradiso, Museum Café and L’Éclair de Génie.
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Sales & Events Manager at DREAM Dubai, where she played a pivotal role in positioning one of the city’s most high-profile dinner show venues.
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Head of Hospitality at Blink Experience, along with earlier roles at Play Restaurant & Lounge, InterContinental Dubai Marina, Steigenberger Hotel Business Bay, and Solutions Leisure Group.
Known for her strategic business acumen, high-energy relationship building, and natural leadership style, Meirelles has consistently demonstrated the ability to deliver commercial success even in challenging market conditions.
Leading IHC’s Hospitality Growth Strategy
In her new role, Meirelles will spearhead IHC’s business development strategy for the hospitality sector, focusing on forging connections with hotels, F&B brands, developers, and tourism authorities. She will also work to expand IHC’s client portfolio and position the agency as a trusted communications partner for hospitality and lifestyle brands across the GCC.
Her appointment comes at a time when the regional hospitality industry is experiencing unprecedented growth, fueled by Saudi Arabia’s giga-projects, Dubai’s tourism appeal, and government-led initiatives to strengthen the GCC’s role as a global tourism hub.
Leadership Endorsements
Ian Hainey, CEO of IHC, welcomed her return:
“I’m excited to be welcoming Beatriz back to the team and have full trust in her fulfilling her potential here. She brings fantastic energy to the table and knows the agency extremely well. Her deep sector knowledge and strong network across the GCC will be invaluable as we continue to expand our hospitality portfolio and deliver exceptional value for our clients.”
Kimberley Bostock, Associate Director at IHC, added:
“Beatriz’s return strengthens our ability to deliver integrated, results-driven communications for hospitality clients. With her expertise in building partnerships and my team’s focus on execution excellence, we are well-positioned to help brands tell their stories in ways that resonate across the GCC and beyond.”
Beatriz Meirelles shared her enthusiasm for the role:
“I’m thrilled to be back at IHC after more than a decade. The hospitality industry has always been my passion, and I’m excited to bring together my experience from both the agency and brand sides to build meaningful partnerships that support our clients’ growth. We have big plans to introduce a new high-impact offering that organisations across the industry will want to adopt to secure success in today’s competitive market.”
About Integrated Holistic Communications
Founded in 2011, IHC is a leading Dubai-based communications agency delivering integrated PR, digital engagement, and brand storytelling across sectors including hospitality, facilities management, construction, lifestyle, and corporate communications. The agency is widely recognized for providing tailored, results-driven solutions that support client growth and enhance brand visibility across the region.