Global creative agency TBWA\RAAD has announced the appointment of Priya Cima as Talent & Organizational Development Specialist, responsible for leading key people and culture initiatives across its Dubai and Riyadh offices.
Priya’s appointment comes at a pivotal time for the agency as it continues to expand its presence in Saudi Arabia and strengthen its regional talent ecosystem. Combining expertise in counseling psychology and organizational development, Priya will play a central role in building resilient, high-performing teams and fostering a culture of innovation, belonging, and growth.
“The creative industry is at a turning point where talent strategy directly impacts business outcomes,” said Reda Raad, Group CEO, TBWA\RAAD. “Priya’s proven track record of transforming workplace cultures will be instrumental as we continue winning major regional accounts and expanding our Saudi presence. I am confident she will play a significant role in empowering our agency culture and helping our talent thrive.”
In her new role, Priya will oversee a broad spectrum of organizational development and talent initiatives, including:
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Leadership and talent development programs
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Organizational efficiency and culture enhancement
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Change management and employee engagement strategies
She will also serve as the primary point of contact for talent operations in Saudi Arabia, ensuring a seamless employee experience from recruitment to career progression.
“I’m excited and honored to join the TBWA\RAAD family, an award-winning organization that clearly walks the walk when it comes to building a best-in-class workplace culture,” said Priya Cima. “What excites me most is that this isn’t a static achievement—it reflects TBWA\RAAD’s dynamic energy, where Disruption®, innovation, and care for people come together. I look forward to contributing to a workplace that is creative, collaborative, and committed to helping each of us grow and flourish.”
With over 30 years of academic and professional experience spanning New York and the Middle East, Priya brings a multicultural lens and a deep understanding of human behavior to her role. She has advised government entities and private-sector organizations through major organizational transformations, both as a management consultant and as an in-house specialist.
A founding member of the Society of Business Psychology in the Middle East and a member of the Society for Industrial and Organizational Psychology, Priya’s diverse expertise in cross-cultural leadership, wellness, and learning development aligns perfectly with TBWA\RAAD’s vision to empower people through creativity and purpose.
This appointment further reinforces TBWA\RAAD’s commitment to people-centric growth, positioning the agency as not just a creative powerhouse but also a top employer of choice in the region’s competitive creative landscape.