TRIP, the fastest-growing drinks brand in the United States (according to Spins), has announced a $40 million funding round led by celebrity investors Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham, and consumer investment fund Coefficient Capital.
The U.K.-born wellness brand, known for its calming beverages and supplements, is on track to deliver $100 million in annual revenue in 2025, with projections to reach $200 million by 2026 — a testament to the explosive demand for functional, alcohol-free, and better-for-you drinks.
“Our mission has always been to make daily calm accessible to everyone, everywhere,” said Olivia Ferdi, CEO and founder of TRIP. “We’re creating a billion moments of calm, with our community at the heart of our brand, driving both our innovation and growth.”
TRIP expands across major U.S. retailers
TRIP’s product line — which includes CBD-infused and adaptogenic beverages, oils, and supplements — is now available at more than 10,000 retail locations across the U.S., including Target, Sprouts, Whole Foods Market, H-E-B, Wegmans, CVS, Erewhon, and Soho House. Globally, TRIP’s footprint has grown to 50,000 stores as the brand continues to capture attention from health-conscious consumers.
Social media buzz and the rise of “calm culture”
The brand’s sleek, minimalist design and stress-relieving product benefits have gone viral across Instagram and TikTok, amassing over 500 million impressions in the past 12 months. This social media traction has positioned TRIP as a go-to wellness beverage for millennials and Gen Z audiences seeking mental balance and lifestyle wellness.
Recent research shows that Americans in 2025 are more concerned about stress and mental well-being than diet or exercise, highlighting a major cultural shift toward mindful living and emotional wellness.
Meeting America’s demand for calm and alcohol alternatives
TRIP’s success aligns with two major global trends reshaping the beverage industry:
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The “better-for-you” movement — with 66% of adults reducing or avoiding sugar, fueling the rise of functional and health-oriented sodas.
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The sober-curious revolution — where 45% of Gen Z adults have never tried alcohol, seeking flavorful, functional drinks that fit social occasions without the negative effects of alcohol or excess sugar.
TRIP’s range of calming, sophisticated flavor profiles delivers a premium alternative that satisfies both trends — offering refreshment, relaxation, and mental clarity without compromise.