TRIP, the fastest-growing drinks brand in the United States (according to Spins), has announced a $40 million funding round led by celebrity investors Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham, and consumer investment fund Coefficient Capital.
The U.K.-born wellness brand, known for its calming beverages and supplements, is on track to deliver $100 million in annual revenue in 2025, with projections to reach $200 million by 2026 — a testament to the explosive demand for functional, alcohol-free, and better-for-you drinks.
“Our mission has always been to make daily calm accessible to everyone, everywhere,” said Olivia Ferdi, CEO and founder of TRIP. “We’re creating a billion moments of calm, with our community at the heart of our brand, driving both our innovation and growth.”
TRIP expands across major U.S. retailers
TRIP’s product line — which includes CBD-infused and adaptogenic beverages, oils, and supplements — is now available at more than 10,000 retail locations across the U.S., including Target, Sprouts, Whole Foods Market, H-E-B, Wegmans, CVS, Erewhon, and Soho House. Globally, TRIP’s footprint has grown to 50,000 stores as the brand continues to capture attention from health-conscious consumers.
Social media buzz and the rise of “calm culture”
The brand’s sleek, minimalist design and stress-relieving product benefits have gone viral across Instagram and TikTok, amassing over 500 million impressions in the past 12 months. This social media traction has positioned TRIP as a go-to wellness beverage for millennials and Gen Z audiences seeking mental balance and lifestyle wellness.
Recent research shows that Americans in 2025 are more concerned about stress and mental well-being than diet or exercise, highlighting a major cultural shift toward mindful living and emotional wellness.
Meeting America’s demand for calm and alcohol alternatives
TRIP’s success aligns with two major global trends reshaping the beverage industry:
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The “better-for-you” movement — with 66% of adults reducing or avoiding sugar, fueling the rise of functional and health-oriented sodas.
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The sober-curious revolution — where 45% of Gen Z adults have never tried alcohol, seeking flavorful, functional drinks that fit social occasions without the negative effects of alcohol or excess sugar.
TRIP’s range of calming, sophisticated flavor profiles delivers a premium alternative that satisfies both trends — offering refreshment, relaxation, and mental clarity without compromise.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.