REBEL, North America’s largest B-Corp certified returns recommerce marketplace for open-box and overstock goods, has announced the close of a $25 million oversubscribed Series B funding round led by MarcyPen Capital Partners. The round follows less than a year after REBEL’s Series A, led by Maveron Ventures with participation from MarcyPen, signaling strong investor confidence in the booming returns economy and REBEL’s leadership in circular retail innovation.
The latest funding round solidifies REBEL’s position as a market leader developing industry-wide technology solutions that help retailers process and resell returned products at scale—turning a growing retail challenge into a sustainable business opportunity.
Tackling the $890 Billion Returns Crisis
According to the National Retail Federation, U.S. retail returns have reached an all-time high of $890 billion, representing 17% of all sales. Each year, an estimated 8.4 billion pounds of usable products end up in landfills due to complex logistics and high processing costs.
REBEL addresses this crisis with proprietary technology that processes, quality-checks, and resells unused returned goods efficiently and sustainably. The platform helps retailers recover lost revenue, offers consumers discounts of up to 70% off retail prices, and significantly reduces environmental waste.
Expanding into New Verticals
Fueled by the Series B funding, REBEL is set to expand into new verticals, including outdoor and sporting goods, after a successful diversification into home goods earlier this year. The new categories will cover both seasonal and year-round items such as camping equipment, water and winter sports gear, outdoor toys, and athletic products.
“This expansion is just the beginning of what’s ahead with even more vertical launches on the near horizon as we scale our returns recommerce technology into every corner of retail,” said Emily Hosie, REBEL founder and CEO. “Sports and outdoor goods are higher-ticket items—items consumers often need but that come with a premium price tag. Through our strong retail partnerships, we’re able to make perfectly good returns from desirable brands accessible and affordable while reducing retail waste. MarcyPen has played a pivotal role in our journey, and we look forward to building on this partnership as we accelerate our mission in this next phase of growth.”
Record Growth and Environmental Impact
In August 2025, REBEL surpassed one million products processed, achieving an astounding 2,640% growth in just three years. The company also doubled its contribution to environmental sustainability and is on track to divert over 25 million pounds of returned goods from landfills by the end of 2025.
“REBEL is leading the returns recommerce revolution,” added Hosie. “We’ve built the technology and infrastructure for what’s next in retail—where returns create value, sustainability drives growth, and circular retail becomes the standard. At the same time, we’re helping families stretch their budgets further, giving them access to the brands they love at unbeatable prices.”
Circular Retail: The Future of Sustainable Commerce
As economic headwinds pressure retailers to cut costs and improve efficiency, REBEL’s scalable circular retail model offers a solution that aligns profitability with sustainability. By enabling brands to recover value from domestic inventory, reduce waste, and provide consumers with affordable, high-quality goods, REBEL continues to redefine how the retail industry handles returns.
Ankitt Yadu is the Editor at Entrepreneur News Network and TVW News India, where he leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.