Gurugram, January 13, 2026 — PumPumPum, a leading used car leasing and full-stack corporate mobility solutions provider, has raised ₹18 crore in a pre-Series A funding round led by LC Nueva, with participation from Mufin Green Finance and Anupam Finserv.
This new round follows the company’s previous funding of ₹2 crore in March 2024, led by Inflection Point Ventures (IPV). The fresh capital will be used to strengthen PumPumPum’s asset-light fintech platform, expand B2B2C employee leasing partnerships, deepen OEM and dealer networks across new, used, and electric vehicle segments, and scale its technology and sales operations across key metro markets.
Driving the Next Phase of Corporate Mobility
Founded by Tarun Lawadia and Sameer Kalra, PumPumPum began as a used car leasing startup and has now evolved into a full-stack B2B and B2B2C mobility solutions company serving corporates, SMEs, MSMEs, and fleet operators across major cities including Delhi NCR, Bengaluru, Hyderabad, Mumbai, and Chennai.
The company’s goal is to modernize vehicle leasing in India by providing flexible, cost-efficient leasing options across new, pre-owned, and electric vehicles (EVs). PumPumPum’s model allows businesses and employees to access certified cars through a subscription-based leasing program, eliminating the hassles of maintenance, insurance, and depreciation.
“Our mission is to simplify vehicle ownership through flexible, data-driven leasing solutions,” said Tarun Lawadia, Co-founder and CEO of PumPumPum. “This investment reinforces our vision to build a sustainable, tech-enabled, and customer-centric mobility platform that caters to both corporate and individual users.”
Tech-Led Fintech Platform for Smarter Leasing
At the heart of PumPumPum’s operations lies its proprietary fintech and IoT-powered platform, which enables banks and NBFCs to deploy capital seamlessly while the company manages vehicle assets end-to-end.
The system covers the entire lifecycle of a leased vehicle — including health monitoring, maintenance, redeployment, and resale — ensuring high asset utilization and reduced credit risks.
By integrating real-time vehicle telematics, credit assessment tools, and predictive maintenance analytics, PumPumPum provides a unique risk-mitigated model that traditional leasing companies lack.
“Our fintech-led platform bridges the gap between financiers, OEMs, and customers,” added Sameer Kalra, Co-founder of PumPumPum. “We’re enabling a capital-efficient, data-driven leasing ecosystem that makes mobility affordable, scalable, and sustainable.”
Growing at 70% Year-on-Year
Over the past six years, PumPumPum has built deep expertise in corporate and employee leasing solutions, positioning itself as a key enabler of flexible mobility for businesses.
The company currently manages a fleet of over 1,000 vehicles, has surpassed ₹100 crore in Assets Under Management (AUM), and reports an impressive 70% year-on-year growth rate.
Its strong operational infrastructure and robust asset management capabilities are driving significant demand among both corporates and financial institutions looking for innovative mobility models.
Unlocking India’s Untapped Leasing Market
While vehicle leasing is a mature practice globally, India’s market remains largely underpenetrated. According to industry research, leasing penetration in India is below 5%, compared to over 30% in advanced markets like the U.S. and Europe.
With the rise of EV adoption, remote work, and employee mobility benefits, the market is primed for disruption — and PumPumPum is positioning itself to lead that transformation.
By offering flexible leasing options across vehicle types and ownership models, the company aims to make mobility accessible and cost-effective for a wide range of businesses and professionals.
Empowering the Future of Smart Mobility
PumPumPum’s data-driven approach goes beyond traditional leasing. The company’s platform leverages IoT devices embedded in vehicles to collect insights on driving behavior, vehicle health, and usage patterns, enabling predictive maintenance and proactive asset management.
Customers can monitor their vehicles, check real-time credit eligibility, and manage subscriptions through the company’s intuitive mobile app, providing a fully digital and transparent leasing experience.
By focusing on technology, sustainability, and customer experience, PumPumPum aims to redefine corporate mobility in India — enabling companies to optimize their fleets, reduce costs, and embrace electric and used vehicle leasing as part of their sustainability goals.
About PumPumPum
Founded in 2017 and headquartered in Gurugram, PumPumPum is a B2B and B2B2C corporate mobility platform offering flexible leasing and subscription services for new, used, and electric vehicles.
The company’s asset-light fintech model connects financial institutions, OEMs, and customers through a unified technology platform that ensures transparency, efficiency, and scalability.
PumPumPum currently serves clients across major metro markets and continues to expand its presence into emerging business hubs across India.
Key Highlights
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Funding: ₹18 crore pre-Series A round
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Lead Investor: LC Nueva
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Other Participants: Mufin Green, Anupam Finserv
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Previous Round: ₹2 crore from Inflection Point Ventures (March 2024)
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Founded: 2017 | Headquarters: Gurugram
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Focus: Corporate mobility, used car leasing, EV leasing, B2B and B2B2C models
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Growth: 70% YoY | ₹100 crore AUM | 1,000+ active vehicles
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.