Bengaluru, January 2026: Cava Athleisure, a direct-to-consumer (D2C) everyday-wear and athleisure brand, has raised ₹40 crore in a Series A funding round led by Sharrp Ventures, which invested ₹21 crore. The round also saw participation from V3 Ventures and existing investor Spring Marketing Capital.
Following the funding, Cava Athleisure has been valued at ₹215 crore, reflecting growing investor confidence in India’s premium athleisure and everyday-wear market.
Fueling Product Innovation and Omnichannel Expansion
The Bengaluru-based startup plans to use the fresh capital to accelerate new product development, strengthen brand-building efforts, expand its omnichannel presence, and build a deeper leadership team, the company said in a statement.
Cava had earlier raised $1.14 million in seed funding in June 2024 from Spring Marketing Capital and other investors, helping the brand scale its operations and product portfolio.
Building a Premium, Sustainable Athleisure Brand
Founded in 2022 by Ria Mittal and Shreya Mittal, Cava Athleisure is positioned as a premium, sustainable, and design-led athleisure brand catering to both men and women. The brand focuses on comfortable, versatile, and high-quality apparel, including leggings, joggers, and tops designed for everyday use.
Cava uses BCI-certified cotton and recycled polyester, aligning its product strategy with rising consumer demand for sustainable and ethically produced fashion. Its offerings are tailored for young, fitness-conscious consumers seeking apparel that transitions seamlessly between workouts, work, and daily life.
Function-First Design for the Everyday Athlete
Cava’s brand philosophy centres on a function-first, design-led approach, creating apparel built for what it calls the “everyday athlete.” The company emphasises fabric quality, comfort, durability, and India-relevant fits, addressing a key gap in the domestic athleisure market.
Unlike many D2C brands that outsource manufacturing, Cava operates its own production facility, overseeing design, pattern-making, and quality control. This vertical integration allows the brand to maintain consistency, reduce turnaround times, and respond quickly to evolving consumer preferences.
Strong Growth Trajectory
The company said it has scaled rapidly since inception and is projected to close FY26 with ₹40 crore in revenue, driven by rising demand from Gen Z and millennial consumers aged 15–30. This demographic increasingly prefers stylish, sustainable, and multi-purpose clothing that suits both active and lifestyle use.
Riding India’s Athleisure Boom
India’s athleisure and casual wear segment has witnessed strong growth as consumers prioritise comfort, versatility, and sustainability. With fresh capital, Cava Athleisure aims to deepen its market presence and compete with both global and homegrown D2C fashion brands.
As the brand expands its footprint across online and offline channels, Cava is positioning itself to become a leading name in India’s premium everyday-wear and athleisure space, backed by a clear product vision and disciplined execution.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.