MUMBAI, India — Brandman Retail, a retail and distribution platform focused on premium international brands, has raised ₹24.5 crore from anchor investors ahead of its upcoming initial public offering (IPO), the company said on Tuesday.
The anchor investment comes a day before the IPO opens for public subscription.
Anchor Investor Allocation Details
Brandman Retail allotted 13.92 lakh equity shares to six anchor investors, including Sanshi Fund-I, Founders Collective Fund, Bharat Venture Opportunities Fund, and India Max Investment Fund Ltd, according to the company’s statement.
The shares were allotted at ₹176 per equity share, aggregating to ₹24.49 crore.
IPO Details and Timeline
The ₹86.08-crore IPO will open for subscription on February 4 and close on February 6. The shares are scheduled to be listed on the NSE Emerge platform, with a tentative listing date of February 9.
The public issue is entirely a fresh issue of up to 48.91 lakh equity shares, priced in a band of ₹167 to ₹176 per share, aggregating to ₹86.08 crore at the upper end of the price band.
Use of IPO Proceeds
Proceeds from the IPO will be used primarily to expand Brandman Retail’s physical retail footprint, including the launch of 15 new Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs).
The company also plans to deploy funds toward:
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Working capital requirements for new EBOs and MBOs
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Working capital needs for existing EBOs and MBOs
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General corporate purposes
Growth Strategy
Brandman Retail operates as a platform for premium international consumer brands, managing retail expansion and distribution across India. The company’s IPO comes at a time when organised retail and premium brand penetration continue to gain traction in urban and semi-urban markets.
With the anchor investment in place, the company is set to test investor appetite as it moves toward its public market debut on the NSE’s SME platform.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.