New Delhi, India, 7th February, 2026: Edtech unicorn PhysicsWallah (PW) has taken a strategic step beyond education by deepening its presence in the yoga and wellness sector, increasing its stake in Kay Lifestyle and Wellness Private Limited, the company behind the Kamya Yoga & Wellness brand.
According to regulatory disclosures filed with stock exchanges, the PhysicsWallah board approved the second tranche of investment in Kay Lifestyle on February 5, 2026. As part of this tranche, PW subscribed to 300 Series Seed Compulsorily Convertible Preference Shares (CCPS), investing ₹1.5 crore. This brings PhysicsWallah’s total shareholding in the wellness startup to 41.18% on a fully diluted basis.
Strategic Investment Through Multiple Tranches
PhysicsWallah’s entry into the wellness space was formalised earlier through a Shareholders’ Agreement (SHA) and Share Subscription Agreement (SSA) signed on April 15, 2025 with Kay Lifestyle and its existing shareholders. Under the first tranche of the deal, PW had acquired one equity share and 399 Series Seed CCPS.
As per the agreement terms, PhysicsWallah has the option to subscribe to up to 999 CCPS in total, which could potentially raise its ownership in Kay Lifestyle to 50% on a fully diluted basis, subject to certain pre-agreed conditions. The edtech company expects to complete the full investment within one year, in line with the timelines laid out in the agreements.
About Kay Lifestyle and Wellness
Founded in January 2025, Kay Lifestyle and Wellness operates in the fast-growing health, fitness, and wellness market, offering services across yoga, meditation, nutrition, and allied wellness programmes under the Kamya Yoga & Wellness brand.
The company reported a turnover of ₹1.17 crore for the period ending December 31, 2025, highlighting early traction in a competitive and rapidly expanding segment.
PhysicsWallah’s Diversification Strategy
The increased investment signals PhysicsWallah’s broader diversification strategy as it looks to build a presence in adjacent lifestyle and wellbeing categories beyond its core edtech business. With rising demand for holistic health, mental wellness, and structured fitness programmes in India, the move positions PW to tap into a market that complements its large student and young professional user base.
As PhysicsWallah continues to scale across multiple verticals, its growing stake in Kamya Yoga & Wellness underscores a long-term bet on integrated education, wellness, and personal development platforms in India’s evolving digital economy.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.