Bengaluru, India, 10th February 2026 : Bengaluru-based laboratory-grown diamond jewellery brand Ethera has raised ₹25 crore from BlueStone, with the omnichannel jewellery retailer doubling down on its investment to back Ethera’s next phase of growth and expansion. The fresh capital signals BlueStone’s continued confidence in Ethera’s positioning and the rapidly growing lab-grown diamond (LGD) jewellery market in India.
The investment comes at a time when India’s lab-grown diamond jewellery segment is gaining strong momentum, driven by changing consumer preferences, rising demand for everyday fine jewellery, and a growing focus on ethical, transparent luxury. The LGD jewellery market in India is currently estimated at around $500 million and is expanding at a 35–40% year-on-year growth rate. Industry projections suggest that by 2030, lab-grown diamonds will account for a significant share of the overall diamond jewellery market, supported by structural shifts in purchasing behaviour, especially among younger, design-conscious consumers.
Founded in 2024 by Nitesh Jain and Sharad Arora, Ethera is a design-first, contemporary jewellery brand created for the modern, confident woman. Built on the belief that jewellery should be worn every day rather than stored away, the brand offers a wide portfolio of classic and modern designs crafted with IGI-certified lab-grown diamonds and BIS-hallmarked gold. Ethera’s collections span earrings, bracelets, solitaires, pendants, and necklaces, designed to transition seamlessly from everyday wear to personal milestones. The brand launches over 200 new designs every month, supported by a stringent 40-point quality check across every piece.
The newly raised capital will be primarily used to expand Ethera’s physical retail footprint. Within just one year of operations, the brand has already established five retail stores across Bengaluru and Delhi. Several new stores are scheduled to open in the coming weeks, with additional locations already in the pipeline. Alongside retail expansion, Ethera plans to invest further in strengthening its in-house design capabilities, upgrading its technology stack, and accelerating brand awareness to support long-term omnichannel growth.
Commenting on the funding, Sharad Arora, Co-Founder of Ethera, said that the brand’s growth strategy is rooted in clarity around customer needs and long-term opportunity. He noted that BlueStone’s strategic backing will help Ethera scale its retail presence, deepen supply-chain capabilities, and build a strong operational foundation for the future.
Nitesh Jain, Co-Founder of Ethera, added that jewellery is increasingly being seen as a form of self-expression rather than an occasional purchase. According to him, the investment will enable Ethera to widen its retail reach while continuing to focus on design consistency, quality, craftsmanship, and trust across all customer touchpoints.
As Ethera enters its next stage of growth, the brand remains focused on its core philosophy of jewellery as everyday self-expression, combining contemporary design, responsible luxury, and accessibility. Backed by BlueStone and supported by a growing physical and digital presence, Ethera aims to establish itself as a leading player in India’s fast-evolving lab-grown diamond jewellery market.
Ruchi Kumar is the associate editor at Entrepreneur News Network and TVW News India, where she leads editorial strategy, brand storytelling, and startup ecosystem coverage. With a strong focus on innovation, business, and marketing insights, he curates impactful narratives that spotlight India’s evolving entrepreneurial landscape.