Brandlight Raises $30 Million in Series A Funding

AI marketing startup Brandlight has secured $30 million in Series A funding in a round led by Pelion Venture Partners. Existing investors Cardumen Capital and G20 Ventures also participated in the round, reinforcing confidence in the company’s fast-growing AI-driven brand management platform.

With this latest investment, Brandlight’s total funding now stands at $36 million since its launch in late 2024.

AI-Powered Platform for Brand Visibility in Generative AI

Brandlight develops artificial intelligence technology designed to help companies monitor, manage, and optimize how their brands appear across generative AI platforms such as ChatGPT, Google Gemini, and Claude.

As consumer behavior shifts away from traditional Google search toward AI-powered assistants for product research and purchase decisions, marketing teams are facing a new reality. Unlike conventional search engine optimization (SEO), AI-generated answers often function as a “black box,” offering limited transparency into how brands and products are represented.

Brandlight aims to solve this growing challenge by giving enterprises greater control over their brand messaging in AI-driven environments.

Addressing the Shift from Search Engines to AI Assistants

The rise of generative AI platforms is reshaping digital marketing strategies. Consumers increasingly rely on conversational AI tools to compare products, seek recommendations, and make purchasing decisions.

This transition creates new risks and opportunities for brands:

• Lack of visibility into AI-generated responses

• Inconsistent product descriptions

• Reduced control over brand messaging

• Shifting advertising models

With OpenAI reportedly preparing to launch advertising solutions and Google expanding AI-based search capabilities, businesses must adapt to an AI-first digital ecosystem.

Brandlight’s platform is designed to help companies navigate this transformation by offering insights, analytics, and tools to influence how their brand appears within AI-generated outputs.

Serving Global Enterprise Brands

Brandlight is targeting large multinational corporations and established global brands. Its client portfolio already includes companies such as:

• Kimberly-Clark

• Estée Lauder

• LG

• Other leading international enterprises

By focusing on enterprise-grade solutions, Brandlight positions itself at the forefront of AI-driven brand management and marketing intelligence.

Rapid Growth and Global Hiring Plans

Founded in late 2024 by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, Brandlight operates with a team of 35 employees across Israel and the United States.

Following the Series A funding, the company plans to scale aggressively, hiring talent both locally and internationally to accelerate product development, customer success, and global expansion.

Imri Marcus, Co-founder and CEO of Brandlight, emphasized the scale of opportunity ahead:

“The magnitude of the opportunity facing Brandlight, and the caliber of clients we already serve, require speed and excellence across all parts of the organization. We will be hiring dozens of people in the coming year, and we are looking for top talent. Our rapid growth creates significant opportunities for employees who want to make a meaningful impact and contribute to an organization built on collaboration and shared success.”

The Future of AI-Driven Brand Management

As generative AI reshapes how consumers discover and evaluate products, traditional SEO and digital marketing strategies are evolving. Businesses must now consider AI visibility optimization alongside search engine rankings.

Brandlight’s $30 million Series A funding signals strong investor belief in the growing importance of AI-powered brand control tools. With enterprises seeking transparency and strategic oversight in AI-generated content, the startup is positioning itself as a key player in the next phase of digital marketing innovation.

As AI adoption accelerates worldwide, companies that proactively manage their presence in generative platforms may gain a significant competitive advantage.